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    Martin
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    We have decided on two marketing strategies for entering the Europe market based on our meeting on 03-10-2017. First, we will promote Hudson as an exclusive brand through product placements in films and television. Second, we will hire a top designer to create a new line of smaller suitcases, innovating our product range. The CEO would like to meet with Mr. Wright and his staff on October 5th to discuss these strategies further and requests a response confirming the proposed meeting date.

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    We have decided on two marketing strategies for entering the Europe market based on our meeting on 03-10-2017. First, we will promote Hudson as an exclusive brand through product placements in films and television. Second, we will hire a top designer to create a new line of smaller suitcases, innovating our product range. The CEO would like to meet with Mr. Wright and his staff on October 5th to discuss these strategies further and requests a response confirming the proposed meeting date.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views1 page

    Case Study

    Uploaded by

    Martin
    We have decided on two marketing strategies for entering the Europe market based on our meeting on 03-10-2017. First, we will promote Hudson as an exclusive brand through product placements in films and television. Second, we will hire a top designer to create a new line of smaller suitcases, innovating our product range. The CEO would like to meet with Mr. Wright and his staff on October 5th to discuss these strategies further and requests a response confirming the proposed meeting date.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Dear Mr.

    Wright,

    I hope you have an excellent day, I am writing you to inform about the actions we have decided as
    a result of the planned meeting on 03-10-2017 about the marketing strategies on entering the
    Europe market.

    We agreed that our company have two important options to develop the Hudson brand, firstly we
    need to promote the Hudson products as an exclusive brand using products placements in films
    and television to support the brand, secondly we need to employ a top designer to produce a new
    range of smaller suitcases in other words we need to innovate our products.

    I would like to meet you and your staff for a meeting on October 5th.
    Please, let me know if you are agree about this date.

    I look forward to hearing from you soon.

    Yours sincerely

    CEO of Hudson Corporation.

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