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    Rajnish Maurya
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    The document discusses cognitive dissonance theory. It explains that cognitive dissonance occurs when a person's beliefs or attitudes are inconsistent with their behavior, creating discomfort. An example given is of someone who knows smoking causes cancer but continues to smoke. To reduce dissonance, the person must either change their behavior (quit smoking) or change their beliefs about the behavior. The theory also notes that attitudes can change as a result of changing cognitive components like beliefs or behaviors.

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    The document discusses cognitive dissonance theory. It explains that cognitive dissonance occurs when a person's beliefs or attitudes are inconsistent with their behavior, creating discomfort. An example given is of someone who knows smoking causes cancer but continues to smoke. To reduce dissonance, the person must either change their behavior (quit smoking) or change their beliefs about the behavior. The theory also notes that attitudes can change as a result of changing cognitive components like beliefs or behaviors.

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    © All Rights Reserved
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    4 views2 pages

    Adobe Scan 19 Jan 2023

    Uploaded by

    Rajnish Maurya
    The document discusses cognitive dissonance theory. It explains that cognitive dissonance occurs when a person's beliefs or attitudes are inconsistent with their behavior, creating discomfort. An example given is of someone who knows smoking causes cancer but continues to smoke. To reduce dissonance, the person must either change their behavior (quit smoking) or change their beliefs about the behavior. The theory also notes that attitudes can change as a result of changing cognitive components like beliefs or behaviors.

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    © All Rights Reserved
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