Media and Information Literacy

Prepared by:
DESIREE JOY L. CUBILLAS
ANHS-SHS Teacher

ANHS-Senior High School

 Media and Information Literacy

Learning Objectives:

1. describe how communication is influenced by

media and information;
2. identify the similarities and differences between
and among media literacy, information literacy,
and technology literacy; and
3. discuss responsible use of media and
information.

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 Media and Information Literacy
What is
Let me hear your answers!
communication?

How do we
communicate?

Why do we
communicate?

ANHS-Senior High School

 Media and Information Literacy

Communication
Communication is simply
the act of transferring
information from one place,
person or group to another.
Every communication involves
(at least) one sender, a message
and a recipient.

ANHS-Senior High School

 Media and Information Literacy

Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT

ANHS-Senior High School

 Media and Information Literacy

Class Activity based from

Lasswell’s Communication Model

Identify the following:

Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?

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 Media and Information Literacy
Shannon-Weaver’s Communication Model (1948)

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 Media and Information Literacy
RECEPTION MODEL
Osgood- Schramm Model Of Communication (1954)

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 Media and Information Literacy
How is communication affected by media and information?

MEDIA INFORMATION
 Communication  data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
 knowledge of
specific events or
situations
ANHS-Senior High School
 Media and Information Literacy

Media and
Information Literacy
is considered a lifelong
skill and practice, thus,
an individual needs to
be adept in it to make
informed decisions.

ANHS-Senior High School

 Media and Information Literacy

Media and Information

Literacy refers to essential skills
and competencies that allow
individuals to engage with media
and other information providers
effectively, as well as develop
critical thinking and life-long
learning skills to socialize and
become active citizens.

ANHS-Senior High School

 Media and Information Literacy
- is the ability to identify, understand,
interpret, create, communicate and compute
Literacy using printed and written materials associated
with varying contexts.

- is the physical objects used to communicate

with, or the mass communication through
Media physical objects such as radio, television,
computers, film, etc.
- is the ability to access, analyze, evaluate and create
media in a variety of forms. It aims to empower citizens
Media Literacy by providing them with the competencies (knowledge and
skills) necessary to engage with traditional media and
new technologies.

ANHS-Senior High School

 Media and Information Literacy

- is a broad term that covers processed data,

Information knowledge derived from study, experience,
instruction, signals or symbols.

Information - is the ability to recognize when information is

needed, and locate, evaluate and communicate
Literacy information in its various formats.

- is the ability of an individual, either working

Technology independently or with others, to responsibly,
Literacy appropriately and effectively use technological
tools.

ANHS-Senior High School

 Media and Information Literacy
FORMATIVE ASSESSMENT: RECITATION
 How does Facebook serve as a tool for
communication?
 How did Facebook affect the way
people communicate with each
other?
 How did Facebook affect the quantity
and quality of information available
to people?

ANHS-Senior High School

 Media and Information Literacy

Thank you for listening.

ANHS-Senior High School