Nombre: Elio Yahir Rosales Rubio Matricula: 2870613

NnOMBRE DEL CURSO Nombre del curso: Doing Business In The Nombre del profesor:
mericas

Modulo: 1 Assignment: Activity 1

Fecha: 26/01/2023

Bibliografía:

1. Describe KidZania’s business model.

The KidZania`s business model is very interesting, because this business model has never been
seen before, this company makes that his audience have fun while they learn important things
about the things that the children are interested to know. In this place is where kids try out
professions that have been downsized, simplified, and made fun. Children play at being adults.

2.  Describe KidZania’s strategy for international expansión.

The strategy that KidZania is using is very intelligent, because they first socially study the
country where they want to expand to know if it is convenient or not. For example, they
studied China and they said “Because of this one-child policy in China, a lot of attention,
investment is poured into one kid. And because KidZania is educational, not only fun but
educational, I think Chinese parents are going to be willing to spend some money to take them
there.”