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  • Finding The Right Stakeholder To Email

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    Hisfan Nazief
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    This document provides tips for finding stakeholders within an organization to contact via email. It recommends emailing stakeholders first due to email being non-intrusive and low-cost, while also noting people check their email daily. It advises targeting high-level employees who can make decisions rather than low-level employees. Finally, it outlines the order of effectiveness for finding a stakeholder's name through LinkedIn, company websites, personal networks, and articles or press releases.

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    This document provides tips for finding stakeholders within an organization to contact via email. It recommends emailing stakeholders first due to email being non-intrusive and low-cost, while also noting people check their email daily. It advises targeting high-level employees who can make decisions rather than low-level employees. Finally, it outlines the order of effectiveness for finding a stakeholder's name through LinkedIn, company websites, personal networks, and articles or press releases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views10 pages

    Finding The Right Stakeholder To Email

    Uploaded by

    Hisfan Nazief
    This document provides tips for finding stakeholders within an organization to contact via email. It recommends emailing stakeholders first due to email being non-intrusive and low-cost, while also noting people check their email daily. It advises targeting high-level employees who can make decisions rather than low-level employees. Finally, it outlines the order of effectiveness for finding a stakeholder's name through LinkedIn, company websites, personal networks, and articles or press releases.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Why Email First

    • Emailing is non intrusive

    • Very low cost

    • People check their email everyday


    Finding the Correct Stakeholder

    • You want to talk to someone who has the power to


    make a decision

    • Do not target “low level” employees because it’s not the


    best use of your time

    • “High Level” people LOVE to delegate


    Stakeholders

    •GOAL: Find the stakeholders’ name. That’s it!

    • Afterwards, we will find their email address and email


    them
    ORGANIZATION
    BLUEPRINT
    Order of Effectiveness
    • LinkedIn

    • Company Website

    • Personal Network

    • Articles and Press Releases


    LinkedIn
    Company Websites
    Personal Network
    ARTICLES & PRESS RELEASES
    Articles & Press Releases
    •Search in Google:
    • [position] x [company name] x press release

    • Head of Marketing Uber Press Release

    • [position] + [company name] x said

    • Head of Marketing Uber said

    • [vertical] x at [company]

    •Marketing at Uber

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