Professional Documents
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QUESTIONNAIRE
WHAT IS A PROPER INTERVIEW?
“The ‘What's the best part of the next thing you're doing?' question
will engage your subject's current, forward-looking energy.
You get a more excited interviewee, who wants to tell you what she or
he is into.”
What a cool idea: to get them talking, just write the word
“HOW” in bold letters at the top of your list of questions.
• Every time you look at it, ask, “How?”
• “How do you do that? How do you feel about that? How did it go?”
• Asking “how” opens the conversation to learning and process.
ASK DUMB QUESTIONS
“Dumb questions are my favorite,” says Marissa Villa. “Today, I asked someone, ‘Um, what
does that mean?' when he used an abbreviation. You can't be afraid to ask dumb questions.”
If you're confused, don't move along to the next question. Ask for clarification, even if you
think you sound stupid.
You don't want to finish your interview and then realize you don't know what you're talking
about because you were confused during the interview.
“It also strokes people's egos when you tell them they're the expert and you want to learn
from them,” says Marissa.
Again, in a conversation, you don't fire off a series of questions without stopping.
Your goal is to understand the person better, so don't be afraid to ask for an explanation
when you need it.
ASK POINTED QUESTIONS AND LIGHT-
HEARTED QUESTIONS
When you prepare, go beyond common interview questions and try to
mix up the tone of your questions.
Don't be afraid of the tough questions, but also allow for less serious
questions as well.
“I try to ask a few pointed questions that contrarians might ask,” says
Jeff. It's always good to poke a little, as long as you don't go too far.
Not only are shorter related easier to process for your interviewee, but
they also ensure you get answers for all parts of the question instead of
limiting your interview process when the person only answers one part.
Today, we're going to come up with
a lot of questions.
Fifty questions, actually.
Then we're actually going ask
someone a few of them. Sound fun?
PRACTICE
PRACTICE TO BECOME A JOURNALIST
You're almost
First, let's come up Next, imagine that obsessed with them
with a person to informant is your because at least half
interview hero. of good journalism is
curiosity.