AMITY GLOBAL BUSINESS SCHOOL, HYDERABAD

Synopsis of Minor Project (BBA-IV)-2022

Student’s Name: Meet Yogesh Patel

Mobile Number: 9948075510

Enrolment. No: A30606420170.
Email : Meetpatel1359@gmail.com

Faculty Guide Name: Prf. T Venkatesh Sir

Synopsis Submission Date: February 7Th, 2022

i) Topic/Title:
Marketing strategy / Samsung

ii) Objectives of the Study:

1. To know the concepts of market saturations.
2.To know the market strategy’s P’s.

3.To know the effects of saturations.

4. To identify the needs and wants and demand of the target customer.

Research Methodology:

Research is initiated by examining the secondary data to gain insight into the problem. The
primary data is evaluated based on the analysis of the secondary data.

Developing the research plan:

The data for this research project would be collected through questionnaire. A structured
questionnaire would be framed as it is less time consuming, generates specific and to the
point information, easier to tabulate and interpret. Moreover, respondents prefer to give direct
answers. Both type of questions i.e., open ended and closed ended, would be asked.

Collection of Data:

PRIMARY DATA:
Primary data is collected in the method of questiona1. Through the questionna1 which
consists of several questions printed in a certain order on a set of forms, the respondents were
likely to read and understand the questions itself. The respondents should answer the
questions on their own and according to their perception. Primary data has been collected
through questionna1 was mostly related to the brand awareness.

SECONDARY DATA: They are collected from the internal sources like articles,
newspapers, management books, and the internet.

 They would be collected from:

1. Books.
2. Magazines.
3. Internet.
4. Articles.

Brief Summary of the project:

The main purpose of the study is to see the brand image, perception, perspective and
behaviour of the audience with reference to the company Samsung The project is undertaken
determine the brand awareness level of Samsung in a very round the marketing strategy level
of a specif1c company’s complete are of significant importance since it indicates number of
individuals who are responsive to a specific brand in a given amount of your time and it
conjointly highlights the effectiveness of the various advertising or promotional tools used for
the aim.
Marketing Strategy refers to a business’s overall game plan for reaching prospective
consumer and turning them into customers of their product or services “the four Ps “of the
marketing – product, price, place, and Promotion.

Signature:

Meet Yogesh Patel