Management team and personnel:

Kimberly Jacobs is the Owner and President of the company. I will oversee all staff and

manage client relations. Kimberly has spent the past year recruiting the following staff:

Lisa Lewis – Office Manager who will manage the clinic’s administration, client files, and

accounts payable.

Marie Thomas – Staff Accountant who will provide all client accounting, tax payments, and

monthly financial reporting.

Kay Richards – Marketing Director who will provide all sales and marketing campaigns for Easy

Elements Peaceful Massage

Davlyn Brown-spa receptionist who will provide clients with the different services and their

prices and other information of the company

Keegan garcia- massage therapist

Marie linares- massage therapist

Shantel torres- massage therapist

Dawn jacobs- massage therapist

Erin logan - massage therapist

Jaime Garcia- will be responsible for maintenance for my company.

Product Offering

The following are the services that Peaceful Massage will provide:

Deep Tissue Massage

Hot Stone Massage

Sports Massage

Swedish Massage

Thai Massage
Marketing Plan

Brand & Value Proposition

Easy Elements Peaceful Massage will offer the unique value proposition to its client:

Print Advertising

Easy Elements Peaceful Massage will invest in professionally designed print ads to display in

programs or flyers at industry networking events and in magazines, newspapers, and direct

mailers.

WebsiteMarketing

Easy elements Peaceful Massage will create and maintain an organized, informative website

that lists all the services that the clinic is able to provide. The company employ an in-house

marketing director that will also manage Easy Elements Peaceful Massage’s website presence

with marketing tactics so that any time someone types in the Google or Bing search engine

“independence of massage therapy” or “massage therapy near me”,Easy Elements Peaceful

Massage will be listed at the top of the search results.

Social Media Marketing

The company’s marketing director will create and maintain an active social media presence on

multiple social media platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn, and

TikTok to promote the clinic and attract new clients.

Pricing

The pricing of Easy Element Peaceful Massage will be moderate and on par with competitors so

customers feel they receive value when purchasing their services.

Treatment Time Price

Deep tissue 15-20 minutes 50/150

Hot stone 15-20 minutes 60/222

Sport massage 15-20 minutes 60/100

Swedish Massage 15-20 minutes 70/140

Thai Massage 15-20 minutes 90/100

Financial plans.

Easy elements Peaceful Massage is seeking $250,000 in debt financing to launch its massage

therapy business. The funding will be dedicated towards securing the clinic space and

purchasing massage therapy equipment and supplies. Funding will also be dedicated towards

three months of overhead costs to include payroll of the staff, rent, and marketing costs for print

ads and association memberships. The breakout of the funding is below:

Massage therapy clinic build-out: $50,000

Equipment, supplies, and materials: $20,000

Three months of overhead expenses (payroll, rent, utilities): $160,000

Marketing costs: $10,000

Working capital: $10,000

Milestones:

Easy Elements Peaceful Massage will have the following milestones complete in the next six

months.

8/1/2023– Finalize contract to lease the clinic

8/15/2023– Finalize personnel and staff employment contracts for the management team

9/1/2023– Finalize contracts for massage therapists

9/15/2023– Begin networking at industry events and initiate the marketing campaign

9/22/2023– Begin moving into Easy Elements Peaceful Massage clinic

10/1/2023– Peaceful Massage opens its clinic for business