Question A: How will you advise my cousins, as how to increase the consumer awareness about this

new food?

Mushrooms are a new food in some areas, and your cousins need to increase consumer
awareness to build a market for their product. The first strategy they can use is to participate in local
markets and food fairs. These events provide an excellent opportunity to introduce new food
products to consumers. Your cousins can set up a booth and offer free samples of their mushrooms to
potential customers. This will allow consumers to taste the product and learn about its health
benefits. It will also help your cousins to receive immediate feedback from potential customers.

Your cousins can also create social media accounts for their mushroom business. Social
media is an excellent platform to create awareness about a new product, and your cousins can post
pictures, videos, and information about the health benefits of mushrooms. They can also collaborate
with influencers in the food and health niche to promote their mushrooms to a wider audience.

Cooking demonstrations are also an effective way to introduce consumers to new foods.
Your cousins can offer cooking demonstrations to show consumers how to prepare delicious and
healthy mushroom dishes. This will not only increase consumer awareness about mushrooms but also
provide consumers with ideas on how to cook with mushrooms.

Question B: What would be your suggestions for the distribution channel for mushrooms?

To distribute mushrooms, your cousins can consider several channels. The first option is to
sell their mushrooms directly to local markets and restaurants. This can be done by establishing
relationships with the buyers and providing quality and consistent supply. This channel provides a
direct connection to customers, and your cousins can build a loyal customer base.

Another distribution channel is online platforms such as Lazada and Shopee. These platforms
are an excellent channel for selling perishable food products. Your cousins can set up an online store
and offer home delivery of their mushrooms. This option will provide convenience to the customers,
and it is an opportunity to reach a wider audience.

Export market is also a possible distribution channel, but it requires compliance with
international standards and regulations. If your cousins can ensure high-quality mushrooms, they can
explore the export market. However, this requires significant investment and knowledge of the export
procedures.

Finally, your cousins can collaborate with distributors who can sell their mushrooms to a
wider audience in Central Luzon. This requires establishing a strong relationship with the distributor
and providing quality and consistent supply. This channel will enable your cousins to reach a large
customer base and reduce the marketing and distribution costs.

In conclusion, your cousins have several distribution channels to choose from, including
direct sales to local markets and restaurants, online platforms, export market, and distributors. The
best distribution channel for their mushrooms depends on their resources, target market, and the
level of demand for their product. By considering all the options and making informed decisions, your
cousins can find the most suitable distribution channel for their mushroom business.