Insights

Base on the results of survey and statistical in interpretations of the data the
researchers had drawn conclusion of people who eat churros in Valenzuela.

Respondents are both male and female ages 16-19 years old. Most of the
respondents are students who eat churros. Last week is the last time they eat
churros, they usually buy churros in stall and La Lola is where they buy churros.
Mostly of them buy churros in price range of P20-30. They like to dip churros in
chocolate.

The respondents answered that no one of them ever try to eat churros with
vegetable and mostly of them would like to try it. They think that malunggay will
be the best vegetable that will combine to churros. And word of mouth is the way
they will be influenced to eat churros with vegetable.

Manok will implement and offer the factors that respondents considered.

3.9. Marketing strategies/programs budget implementation

3.9.1 Product

This product will be offered in market for consumption to satisfy cravings for
sweet of customers. The business will produce tasty and healthy churros. What’s new
with this product is that it has vegetable ingredients. This product is named as MANOK,
they combined the words churros and terrific because they are aiming to make and
extremely good kind of churros.

The entrepreneurs came up to this idea because they want to serve something
yummy, tasty and sweet but healthy in the same time. The vegetables that will be used
in making the MANOK are squash, carrots and potato. Which are known for having
different nutrients and vitamins.
3.9.2. Price

In simple marketing term, price is the amount of money that customer have to
pay in exchange for a product or service. Although the business is new within the
market the owners decided to use the method of Cost-based Pricing in which the selling
price is decided by adding a percentage mark-up to a product's unit cost . Hence, the
price of the product is P30.00 per order competitive enough to other existing churros in
the market.

The owners plan to offer discounts or sales promotion to their customers that
whenever they reach the numerical purchase quota of churros they will receive
discounts or freebies such as planners, keychains and unlimited churros in a specific
and limited time.

3.9.3.   Place

The term distribution channel refers to a chain of businesses or intermediaries

through which a good or service passes until it reaches the final buyer or the end
consumer.

The business will be located at Valenzuela Town Center. We locate our business
here simply because it is surrounded by private and public schools and there's an
intersection going to monumento so the potential customers will reach us easier. Also
there is an amusement park there. With that we want to ensure that our business will do
nothing but the best to achieve wonderful customers.

The proponents plan to make their product in Caloocan .The plant site will
coordinate to nearby public market so that the ingredients that needed can buy easily
and there will be no delays.

3.9.4.   Promotion
 As the proponents wants to raise the awareness of the customers that their

product is existing, they decided to use pull promotional strategy for they will use an

online advertising to attract and promote the churros with vegetables. Using social

media accounts it is easy for them to disseminate the full information about the product

for the target market. For wide distribution of information, the proponents will also use a

flyer or flier. With this idea, the target market might keep the flyer that handed to them

and always be reminded that churros do exist in the market.

For new and especially for loyal customers, the proponents plan to give discount
in products, promos and contest to maintain their loyalty. Example is having a game
where they would guess what will be the new flavor of the product, and the winner will
have a chance to get the product for free.