MKT243 Fundamentals of Marketing

FACULTY OF BUSINESS AND MANAGEMENT, UNIVERSITI TEKNOLOGI MARA

MARKETING PORTFOLIO REPORT RUBRICS (25%)

Weighted
Marks 1 2 3 4 5 TOTAL
Criteria Marks
allocated Poor Moderate Satisfactory Good Excellent MARKS
Obtained
Not able to Minimal ability Some ability to Able to Able to discuss
discuss the to discuss the discuss the discuss the with good
Analysis Skills 20% M/5 X 20 =
given task given task given task given task illustration

The content The content The content The content The content
Writing skills was not was minimally was generally was relevant was very
relevant to relevant to the relevant to the to the given relevant to the M/5 X30 =
a) content 30% the given task given task given task task given task

The The
The The
organization of organization of
assignment organization
the paper was the paper was The paper was
was poorly of the paper
somewhat generally very well
organized was well
b) Organization 10% organized with acceptable with organized and M/5 X 10 =
and lacked organized
minimal some supported
supporting and
supporting supporting
evidence supported
evidence evidence

Too many Numerous Several Few No

c) Grammar/mechanics/Usage/ grammatical grammatical grammatical grammatical grammatical
10% M/5 X 10 =
Spelling errors errors errors errors errors

Student
Student does Student Student
demonstrates Student
not demonstrates demonstrates
sufficient demonstrates
demonstrates some grasp of moderate level
Knowledge skills 30% level of the sound subject M/5 X 30=
the subject the subject of the subject
subject knowledge
knowledge knowledge knowledge
knowledge

Overall Assessment 100%