METAL&STEEL 23

MARKETING
PLAN
JAN, 2023

Metal & Steel Egypt 2023 welcomes the WORLD

leading trade fairs - Wire/Tube and METEC /
GIFA Middle East Africa

Due to the agreement to host the portfolio of Tube / Wire – METEC / GIFA Middle East Africa
alongside with Metal & Steel ME 2023, the Space area increases to the double to be over 22.000 sqm
, New services and promotions programs with new strategy have been added to cover all the
exhibitions sectors and to make it the main meeting place for decision makers in middle east and
Africa .

As the main vision of our exhibition is to deliver and ensure your business success, we offer an
integrated intensive marketing and promotional activities to reach targeted visitors from Africa, GCC
countries and the Middle East through :-
Printing materials ,E-Newsletter,Social Media Campaigns,Direct Invitations,Media Partnerships,SMS
Campaigns,Outdoor Campaign,Digital Campaign &The hosted buyer program
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1- The team
1- The

Cairo Riyadh Dubai

office office office

Africa North Africa

Represntative Represntative
office office

*In addition of Egyptian Commercial Representation support throw 14 offices in Africa - 8 offices in middle east

2- Printing material
Editorials and advertisements all over the international, MENA Region and Egypt’s leading newspapers and trade
magazines

3- E-Newsletter
Over 50,000 Monthly e-newsletters sent directly to potential trade buyers & Visitors.

4- Social Media Campaigns

Reach & communicate all updates with the target audience through our social media channels.

5- Direct Invitations
10,000 invitations
hand delivered directly from the organizer company, Represntative
office and Egyptian Commercial Representation to leading businessmen and VIP.
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6- Media Partnerships
1- The

Diversity of media publications and official trade journals in sepecifc industries to promote
Exhibition around the globe.

7- SMS Campaigns

More than 10 waves of 50,000 SMS for target segment visitors.

8- Outdoor Campaign

Posters and billboards advertising in Cairo Main Street and industrial zone up the event.

9- Digital
Campaign
digital campaigns through linkedin and Google Ads start from 5 February till the end of the
exhibitions

10- The hosted buyer program

Buyers were provided with travel and accommodation incentives to conduct pre-arranged business meetings
with exhibitors with trade-buyers and decision makers from many African and MENA countries, promoting
new trade relations in a targeted manner. The accompanying conference will also offer exciting insights into
market developments, new technologies, and trends.

Target countries

Africa


Arab Countries

Morocco Kenya

Ghana Oman

Cameroon

Algeria

Cameroon Saudi Arabia

Guinea-Bissau

Senegal

Tunisia Emirates

Sudan

Libya
Africa
South Jordan

Nigeria

Angola

Zimbabwe Kuwait

Côte d'Ivoire

Gabon

Mali Iraq

Zambia

Congo
Bahrain