Company: JOLLIBEE

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Mission

“To serve great tasting food, bringing the joy of eating to everyone.”

Vision
• We provide superior dining experience, through FSC (Food, Service, and
Cleanliness) excellence in every encounter.

• We are the most cost-efficient restaurant company in our business segments,

allowing us to price at the most popular levels.

• Our people are passionate about their work and thrive in high performance
culture.

• We strive to become a model corporate citizen by being relevant to the

communities we serve.

• Our brand is either #1 or #2 in each of our market segments.

• It is the vision of JFC to become one of the three largest and most profitable
restaurant companies in the world.

Objectives
Homegrown food giant Jollibee Foods Corporation (JFC) expects sales recovery
with the expansion of dine-in capacity of restaurants amid the coronavirus disease 2019
(Covid-19), as it prepares to implement changes in its global business structure. The
company adapt to changing consumer habits as the pandemic has brought times of
unprecedented change, while its growth strategies, vision, mission, and values remain
the same.

 Jollibee sees sales recovery; embarks on business transformation

 As part of its business transformation, the company will also focus on its
delivery, drive-thru, and take-out.
 The company also talked about its cloud kitchens, which are small,
unmarked delivery outlets that enable JFC to quickly expand delivery
coverage.
 For dine-in, given its importance to the business and especially as
restrictions ease in different markets, the company expounded on its
heightened in-store safety measures. ·
 These measures include the installation of acrylic partitions on tables and
counters and temperature checks before entry as applicable, the provision
of sanitizers for customers, and the implementation of social distancing
guidelines.
 The company also bared its plans to expand and open new stores on a
highly selective basis as more prime locations become available at lower
rental costs.

JFC is seeing encouraging signs of recovery and improvement across its portfolio of
brands. Sales recovery has already started in the US, China, Vietnam, Singapore, Hong
Kong, and Brunei.

Strategies
Jollibee was able to attain a competitive advantage over McDonald’s by doing
two things: (1) Retaining tight control over operations management, which allowed it to
price below its competitor and (2) Having the flexibility to cater to the tastes of its local
consumers.

To support this long-term goal, Jollibee is motivated to have continuous

expansions abroad.Knowing the fact that Jollibees target market abroad is mostly
Filipinos, they have a hugeadvantage due to the OFWs (Overseas Filipino Workers).
Jollibee has stayed true to its mission,to remain the good tasting and signature foods
that they serve.
Policies
Anti-Bribery and Corruption Policy

 The Anti-Corruption Policy formalizes and operates the company`s policy

on anti-corruption and compliance with anti-corruption laws. Similarly,
payments made by or on behalf of a company if used directly or indirectly
to violate any applicable anti-corruption and anti-corruption laws or anti-
corruption policies of any part of the company are also prohibited.

Policy on Gifts

 The Gift Policy prohibits the giving or receiving of gifts or gifts, except in
limited circumstances and subject to applicable law. It is also absolutely
prohibited to give or receive gifts or gifts to anyone currently involved in
the bidding, bidding, and selection and approval process.

Policy on Conflict of Interest

 The company's conflict of interest policy requires that all employees do

their best to avoid any interests, relationships, transactions, or activities
that may or appear to interfere with the performance of their duties.

Supplier Code of Conduct

 Our commitment to legitimate business practices also applies to the

suppliers and third parties in which we do business. These third parties
are contractually obligated to comply with the laws of the region in which
they do business and to promptly report violations of our Gift Policy. By
offering or soliciting gifts in connection with transactions with third parties.

Leader: Joyce Anne Albia

Members:

Joana May Murillo

Rosennie Pantonial
Jades Cajes Abano
Patrick Jule Larayos

Helda Estrada Lorete