Brown Collective

Phase 6
THURSDAY 23rd February

* Syndicate debrief

Known to self Not known to self

Open Area Blind Area

Known to
others

Hidden Area Unknown Area

Not Known
to others

Temperaments
David Kiersey
https://keirsey.com/temperament-overview/

“If you can’t read the room, you can’t lead the room”

* Pivot back to purpose

* Why do you do what you do?
* Change culture one conversation at a time

50 percent of our brain is connected to visual processing

● Balance: confidence and skill
● Adding to our toolbelt

● How can I draw…. So that I can…?

** WORK WITH SIMON BANKS **

Visual storytelling.
Persuading and influencing
● The influence of culture on performance

What is distinctively human as at the most fundamental level

1. Effective leaders understand their impact

2. Almost all successful leaders draw on the same repertoire of core leadership
3. Leaders are storytellers. All great organizations are born from a compelling story
4. Helps people understand what they stand for and why

Jane Kerr, 2013: Legacy (book)

● An organization will evolve in the direction of what question it asks itself
● What are the questions I need to ask?
● You can lead by asking questions alone…
● The Work of Leadership -
https://hbr.org/2001/12/the-work-of-leadership
DNA sptrybelling - Paul Zak 2013
https://hbr.org/2014/10/why-your-brain-loves-good-storytelling

The power of storytelling

* Stories are the single most powerful weapon in the leader’s arsenal. Howard Gardiner,
5 minds for the future
https://www.google.com/search?gs_ssp=eJzj4tLP1TcwS6swrEo2YPSSTMssS1XIzcxLKVZIy
y9SKMlIVUgrLSktSgUA9cANLg&q=five+minds+for+the+future&oq=five+minds+for+the+futu
re&aqs=chrome.1.0i355i512j46i512j0i512l3j0i22i30i625j0i22i30l2j0i22i30i625j0i22i30.3326j0
j7&sourceid=chrome&ie=UTF-8

MANNER AND MATTER

ARISTOTLE
● Logos
● Ethos
● Pathos

● Logos is your rational argument: key points, supporting data, statistics, analogies,
facts, details

FOURTH (To add to above): Agora

Where? The venue, (setting, culture, resources, timing)

SYNERGY: balancing logos, ethos, pathos and agora

Aligning the key elements.
LOGOS
ETHOS
AGORA
PATHOS
SYZYGY
(LEAPS)

Stan Grant: The Australian Dream

Simon Banks: Visual storytelling

● We are in a battle for cognitive real estate
● Tools and mindset to engage in the battle for cognitive real estate