Research tasks for FMP logo design

Section 1 of 3: TYPOGRAPHY.

You can use sites such as Dafont for examples or ones which are on the system you are
currently using. Be mindful that too many unusual choices together can be quite
offputting for an audience, so think about how they can compliment, rather than argue
with each other...

Task 1/4. Select 3 typefaces/fonts you might like to use for your PRIMARY choice. This would
be the one you will build your logo from.Describe the DENOTATION (style/appearance) and
CONNOTATION (meaning which could be inferred). Support the suggested inference with at
least one example.

Choice 1:

Reasons: I picked this as one as its easy to read and bold and does sand out
Choice 2:
Reasons: I Picked this one due to it having a angry feel which rainbow six siege does
when you play the game
Choice 3:

Reasons: This one has a army feel with and somewhat aggressive look and looks like
its moving a speed such as a fired breaching round.

Task 2/4. Select 3 typefaces/fonts you might like to use for your SECONDARY choice. This
could be used for support within a logo or a strap line. Describe the DENOTATION
(style/appearance) and CONNOTATION (meaning which could be inferred). Support the
suggested inference with at least one example.

Choice 1:

Reasons: Its goes with the military operation fell the podcast is having due to the
game we are talking about.
Since the game is about killing and defeating the enemies' team to win
rounds the skulls have a refence to that.
Choice 2:

Reasons: This is very basic and would be good if we were tailoring the podcast for a
possible younger audience.
It is a bit basic.
Choice 3:

Reasons: This has a vey robust feel like the show is an operation.
Does fit in well with siege
Task 3/4. Select 3 typefaces/fonts you might like to use for your BODY COPY choice. This is
the writing which could contain sentences or even paragraphs. Describe the DENOTATION
(style/appearance) and CONNOTATION (meaning which could be inferred). Support the
suggested inference with at least one example.

Choice 1:

Reasons: I chose this font due to it being clear and easy to read on screen.
Its clean and simplistic and not too fancy to the point where people would
be able to read this without an issue.
Choice 2:

Reasons: I chose this due to it being simple and easy to read but could be a bit too thin
of a text for some viewers to be able to read it clearly.
Choice 3:

Reasons:

Task 4/4 When you’ve done these, pick your final three and state them below, with a screen
capture of them and your reasons for selection...

FINAL PRIMARY FONT CHOICE

NAME: PERVITINA DEX

REASONS FOR CHOICE (connotation It goes well with siege due to the military and fast feel to
and denotation): the styling of the Font
SCREEN SHOT
 FINAL SECONDARY FONT CHOICE
NAME: GUNPLAY

REASONS FOR CHOICE (connotation This is my second choice due to the military look of it.
and denotation): It will fit well my theme as its basic and goes wit the
theme of rainbow six sieges military gameplay.
SCREEN SHOT

FINAL BODY COPY FONT CHOICE

NAME: Nexa

REASONS FOR CHOICE (connotation
and denotation):
I chose tis one as its very similar in terms to my first font
choice so it will fit with my theme and it is also very nice
to look at on screen and hopefully will be easy for
viewers to read.
SCREEN SHOT
 Section 2 of 3: COLOUR THEORY.

Think about how the colour wheel (and also by extension the colour sphere) can be
exploited to build a good colour scheme for your branding. You can also use image colour
scheme builders for this task (Trev will show you how to use these).

Your colour scheme could have at least three main components to it and also consider it
against different backgrounds, with outlines and so on.

Select THREE colour schemes based on the information above, before settling on a final
one as a prime brand for your channel and talk about why you chose it (what connotation
might it have, for example).

Task 1/2: Place three SETS of colours that you like in the boxes below, based on using the
links above. Talk about why you like them and what they could mean to an audience.
 Colour scheme 1
(screenshot):

Connotation These colours are from one of Rainbow Six Sieges Elite Operator
(reason/meaning): Bundles of Ash.
These are the main colours in it mainly of the uniform and the
background of a map in siege.
Colour scheme 2
(screenshot):

Connotation This is the colours from one of the more popular

(reason/meaning): characters/operators in game ash as her icon is orange along with a
few other characters in game.
Orange is also big in the game with one of the teams' colours being
that Aswell.
Colour scheme 3
(screenshot):

Connotation
(reason/meaning):

Task 2/2: show your final choice of colour scheme and write more detail about your reasons
for selecting it.

SCREEN SHOT OF FINAL COLOUR SCHEME:

 MORE DETAILED REASONS FOR CHOICE (connotation and denotation):

Section 3 of 3: COMPOSITION.

Finally, suggest a composition for your project name. We will look at design tools for this,
to help you get to the final overall style you will use. The logo generator here is just to get
you thinking about the overall style, you will be able to work in Photoshop and Premiere
as well.

Task 1/1: Have a play with the generator in the link here, and paste your three favourite
versions, adding notes about what you like and what you’d change..

Paste logo idea 1 here (screenshot):

Reflective notes (what you like/don’t like):

Paste logo idea 2 here (screenshot):

Reflective notes (what you like/don’t like):

Paste logo idea 3 here (screenshot):

Reflective notes (what you like/don’t like):

Task 2/2: show your final choice of logo idea and write more detail about your reasons for
selecting it.

SCREEN SHOT OF FINAL COLOUR SCHEME:

MORE DETAILED REASONS FOR CHOICE (connotation and denotation) including an opinion
from one other student:

Some useful links appear below...

https://www.dafont.com/

https://www.canva.com/design/DAFeYpDtuWc/F4oUehwPLPzmnyfe1uO4fw/edit

https://designs.ai/colors/color-wheel

https://en.wikipedia.org/wiki/Color_solid

https://www.canva.com/colors/color-palette-generator/
https://www.photoshopessentials.com/basics/type-on-a-path/