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The study focuses on the factors affecting the decision of Grade 12 ABM students decision on
pursuing BSA of ACLC College of Tacloban for the academic year 2021-2022. The study focuses on
the four factors mentioned above: mainly the family decision, peer pressure, social influence, and self
decision. Figure 1. illustrates the conceptual framework of our study. This study follows the
Independent - Dependent Variable Model.