LESSON 1

UNDERLYING PHILOSOPHIES OF
THE STUDY OF GLOBALIZATION
Prepared by

Jose Cruz Morales, M.B.A.

•CONNECTING
• The students are expected to:
• • Define globalization
• • Identify the underlying philosophies of the
varied definitions of globalization
 CONFIGURING

KFC Looks to Conquer Africa

with Fried Chicken

Chain to open hundreds of restaurants

in a dozen countries
•NEWSER) –
Kentucky Fried
Chicken wants
to take over
Africa.
• Like McDonald's and
other fast-food giants,
KFC parent company
Yum Brands has been
countering the
slowdown in American
spending with
expansion overseas.
• Having populated
China with KFC
outlets, Yum now plans
to double the number
of stores in Africa to
1,200, the Wall Street
Journal reports.
• KFC has had an outlet
in South Africa since
1971, but Yum plans to
open them, and sister
restaurants, in Nigeria,
Namibia, Mozambique,
Ghana, Zambia, and
elsewhere.
• Yum is betting that its
expansion will be
supported by a growing
African middle class—
more than 40% of
Africans now live in
urban areas, and the
number of families with
disposable income is
surging.
YUM! BRANDS Inc. CEO in 2010:
DAVID NOVAK
• Though they ignored
the continent for a long
time, firms "are now
focusing on the
emerging world, with a
bit of a gold rush going
on," says Yum's CEO.
 DECODING
• 1. What is the news all about?
• 2. What did you feel after reading the
news? Do you think it can do something
for Africa? For the world?
• 3. What do you think is the implication of
this news to the world?
 10-MINUTE BREAK
• Powerpoint file will
be shared
•Another will
• Open in your be called to
device/PC
• One will be called to
discuss a
to share screen part of the
(even CP can share)
lecture.
 ADVANCING

GLOBALIATION DEFINED
• The term globalization is not • Globalization means
new in the modern context.
Many researches, debates
to designate an
and discussions were made overview of the
as to the meaning of the human experience in
word. Cuturela (2012) cited a education.
published work, Towards New
Education, which used the
term “globalization” in 1930.
• The work of Giddens (1991)
has supported this claim
when he highlighted in his
definition
• that globalization is
the process of
intensifying social
relationships among
countries around the
world
• Robertson (1992), in his
article, Globalization: Social
Theory and Global Culture,
• defined globalization
as the
“understanding of
the world and the
increased perception
of the world as a
whole.”
• Steger (2005) cited Freeden
(2003) who pointed out that
globalization denotes not an
ideology, but ‘a range of
processes nesting under one
rather unwieldy epithet. He
furthered that global flows
occur in different physical and
mental dimensions.
• opined that
globalization should
be confined to a set
of complex, social
processes that are
changing out current
social condition
• The International Monetary • Globalization ‘offers
Fund (IMF, 2000) identified
some overviews of various
extensive
areas of globalization. opportunities for
truly worldwide
development, but it is
not progressing
evenly’.
• Hutton & Giddens, as cited by • science and
Cuturela (2009) emphasized
that globalization is the
knowledge have
interplay of extraordinary become perhaps the
technological innovation most significant
mixed with influence of the factor in the
world that gives today’s
changing its complexity. determination of the
country/s standard of
living
 THE FIVE CORE CLAIMS
OF MARKET GLOBALISM (#1)
• Globalization is about the • liberal ideal of self-
liberalization and global
integration of market regulating market as
the normative basis
for a future global
order
 THE FIVE CORE CLAIMS
OF MARKET GLOBALISM (#2)
• Globalization is inevitable
and irreversible
• globalization as the
spread of irreversible
market forces driven
by technological
innovations that
make the global
integration of
national economies
inevitable
 THE FIVE CORE CLAIMS
OF MARKET GLOBALISM (#3)
• Nobody is in charge of • no individual, no
globalization
government or no
institution has the
control over
globalization
 THE FIVE CORE CLAIMS
OF MARKET GLOBALISM (#4)
• Globalization benefits • Globalization
everyone provides great
opportunities for the
future
 THE FIVE CORE CLAIMS
OF MARKET GLOBALISM
• Globalization furthers the • the level of economic
spread of democracy in the
world
development
resulting from
globalization is
conducive to the
creation of complex
civil societies with a
powerful middle
class
 CANVAS ACTIVITY #1
• Watch the film clip “GLOBALIZATION” and write, in
your own words, a 50-word reflection about the film.

• 20 points

• Submission: up to a day before our next meeting

 ACTIVITY INSTRUCTIONS
• CLICK MODULES
• SEE WEEK 1
• CLICK GLOBALIZATION
DEFINED/EXPLAINED
• (IT WILL DIRECT YOU TO
YOUTUBE)
• WATCH THE FILM CLIP
• GO BACK TO MODULES (WEEK 1)
• CLICK ACTIVITY #1
• CLICK REPLY (ANSWER BOARD
WILL APPEAR)
• IT IS JUST LIKE MS WORD (WITH
A WORD COUNT)
• DO NOT SUBMIT UNTIL YOU
REACH 50 WORDS (UP TO 70
WORDS MAX)
• DO NOT ATTACH FILE AS
ANSWER TO ANY ACTIVITY)
 END
PRESENT NOTES TAKEN FROM THE LECTURE