LEAN BUSINESS CANVAS

Purpose of LBC: The LBC is the perfect one-page format for brainstorming possible business models, the blocks guide you through logical
steps starting with your customer problems right through to your unfair advantage

PROBLEM SOLUTION UNIQUE VALUE UNFAIR CUSTOMER

What are your customer’s
biggest problem?
What are your solutions for
each problem
PROPOSITION ADVANTAGE SEGMENTS
What is your clear and What makes you unique Who are your target
simple mission statement that can’t be copied, customers and what
that will turn your target adopted or bought? market being they in?
prospect into a customer?

KEY METRICS HIGH-LEVEL CHANNELS

EXISTING
ALTERNATIVES What analytical numbers
will prove your business is
Are these current problems doing well? What do you
solved? If so, how? expect those figures to be?
Key activities that tell you
how your business is
doing.
COST STRUCTURE
EARLY ADOPTERS
CONCEPT
How will you reach your
List your X to Y analogy customers? Who are your most
(Ex: Youtube = Flickr for valuable customers?
videos)
REVENUE STREAMS

What are your significant fixed and variable costs? How much money will you make and from which channels? What is your
Ex: Customer acquisition costs, distribution costs, hosting, etc. total addressable market?
Ex: Revenue model, life time value, revenue, gross margin, etc.

Deadline and form of submission: -

- Submission date: Not later than 11th November 2021 (Week 5) (5% will be deducted for the late submission)
- Submit a soft copy in PDF format. Each group should upload the assessment in e-learning/e-campus on week assigned. Please name the file
as ‘Lean Business Canvas Group XX ’
Example of Lean Business Canvas