Dr.

Khudejah Ali Spring 2023

MTKG 344 – Data Driven Marketing

Write your group number and names in the space below:

Group Number: 2
Ahmad Iftikhar
M Affan Asghar
M Shoaib Riaz

1. The members of a class are listed below:

1 Andy Anderson 11 Keith Kent 21 Veronica Vallis

2 Ben Ball 12 Lorna Law 22 Wayne West
3 Carol Crow 13 Mike Matthews 23 Yen Yeah
4 Dave Dent 14 Nigel North 24 Zac Zachid
5 Eddie East 15 Ollie Oliver
6 Flora Field 16 Peter Parson
7 Gaynor Green 17 Richard Reed
8 Harold Harvey 18 Sarah Smith
9 Ineka Ince 19 Tony Tapp
10 Jai Jones 20 Ursula Unger

a. Use the following random numbers to create a simple random sample of 6 students. Work from
left to right along the top row of numbers, then similarly along subsequent rows.

3 1 4 9 2 4 0 9 3 5 4 2 1 9 2 1 9 3 3 6 2 5 2 7
1 7 2 5 8 9 4 0 4 6 3 8 7 0 3 3 2 1 2 7 4 3 7 9
7 1 3 5 5 3 2 2 8 1 5 3 7 9 9 6 6 0 1 7 3 5 4 9

9
Student 1: Zach Zachid
Student 2: Ineka Ince
Student 3: Tony Tapp
Student 4: Veronica Vallis
Student 5: Richard Reed
Student 6: Wayne West

2. The houses in a street are numbered from 1 to 200. Use the random numbers in question 2 to select a
random sample of 5 houses (write down the house numbers).

House 1: 26
House 2: 190
House 3: 77
House 4: 69
House 5: 03
Dr. Khudejah Ali Spring 2023

3. A biologist plants 100 seeds in pots numbered from 1 to 100. Describe how to create a systematic
sample of size:

a. 5 (Also, list the numbers of the pots you would include):

Interval = Population / Sample
= 100/ 5
= 20
We will have to select every 20th pot from the pots.
Numbers will be: 20, 40, 60, 80, 100.

b. 25 (Also, list the numbers of the pots you would include):

Interval = Population / Sample

= 100 / 25
= 4
We will have to draw every 4th number from the pots.
Number will be: 4, 8, 12, 16, 20, 24, 28, 32, 36, 40, 44, 48, 52, 56, 60, 64, 68, 72, 76, 80, 84, 88, 92,
96, 100.

4. A graduate student is conducting a study among LUMS students and is considering several options to
obtain a sample. In each case below, state the name of the type of sampling design that (s)he is
considering.

a. The student posts sign-up sheets around campus, asking for participants in the study. The
sampling design is Convenience sampling ( Voluntary )

b. The student decides to divide students based on their ages, obtaining a sample of randomly
selected students in each of the age categories “younger than 25”, “between 25 and 35”, “older
than 35”. The sampling design is Stratified Random Sampling.

c. The student obtains a numbered list of all students from the Registrar’s Office and used a random
number generator to select 100 students from this list. The sampling design is Simple Random
Sampling.

5. What is the difference between a quota sample and a stratified sample?

Quota Sampling Stratified Sampling

 In quota sampling Individuals in each category
are selected in non-random way based on
availability or convenience etc.
 Quota sampling non-probability sampling
technique.
 In quota sampling a fixed pre-determined
numbers of individuals are selected from each
 In stratified sampling individuals in each
category are selected randomly.
 Stratified is probability sampling technique.
 In Stratified sampling the number of
individuals selected from each strata is
proportional to the size of whole population.
Dr. Khudejah Ali Spring 2023

group to reach a certain level of representation  It is representative of the sample as individuals

(to fulfill quota requirements). are selected randomly.
 It is not representative of the sample as data is
selected in a non-random way.