ChocoHub All in one hub for chocolates

Chocohub is a platform designed to shop chocolates. This platform helps the users to explore different
varieties of chocolate and buy them easily. This Application also provide options for customising gifts

so that the user can customise the gift with chocolates of his interest and gift it to their loved ones.

THE PROBLEM

Create a website or mobile app for a Gen-Z Indian chocolate manufacturing start-up to enter the global market.

ABOUT

Since its the startup and new to market we need to pitch more sales and customers from the market. We need
to provide solutions for the user needs and create a reliable platform where they can easily purchase the
products. We should also look for alternative solutions to enhance the experience for the user to retain them
onto our product so that we can have more sales and customers for the company.

ABOUT

EMPATHIZE

The first step was to empathize with the users to better understand the problem space. This was done through primary and
secondary research methods.

Secondary Research

Some of the insights from the secondary research conducted were as follows

Chocolate receives a lot of bad press because of its high fat and sugar content. Its consumption has been associated with
acne, obesity, high blood pressure, coronary artery disease, and diabetes
However, according to a reviewTrusted Source of chocolate’s health effects published in the Netherlands Journal of Medicine,
it’s not all bad news
The authors point to the discovery that cocoa, the key ingredient in chocolate, contains biologically active phenolic
compounds
This has changed people’s views on chocolate, and it has stimulated research into how it might impact aging, and conditions
such as oxidative stress, blood pressure regulation, and atherosclerosis
Chocolate’s antioxidant potential may have a range of health benefits. The higher the cocoa content, as in dark chocolate, the
more benefits there are. Dark chocolate may also contain less fat and sugar, but it is important to check the label.

Competitor Analysis

At this stage, I attempted to understand the overall vector of existing psychological support services through analysis using
various criteria. I began my research by looking through a few direct/indirect competitors , analyzing UI, UX, user flow, IA, and key
features. I discovered that we have too many platforms related to chocolates and food delivery.

Platforms like Lindt, Swiggy helps you to buy products

LINDT (Website) - Direct Competitor

objective - Provide various categories, Flavours and customised gifts.

Strength - Provides Recommended products, Find nearby stores

Challenges - Not easy to navigate and understand, No live delivery tracking, Bad UI, No hierarchy in the UI

Swiggy (Mobile app) - Indirect Competitor

objective - Provide various categories, Different food items

Strength - Provides Recommended products, Product information is good, Ability to customise the order pretty well, easy
checkout, Live tracking and return/cancel the order.

Challenges - Timely delivery, Quality of product, problems related to delivery

DEFINE

Dominic Thomas
Bank Manager

Bangalore, India

38

Married. 2 children.

INNOVATIONS

HMW make this app reliable for purchasing chocolates

HMW make user understand how the product is in the market
HMW make user feel excited about the product and convert them into sales
HMW make the purchase so easy for them by making sure product reaches them quickly
HMW build trust in our products
HMW enable users aware about their orders and enable the ways to modify their orders

IDEATE

Dominic is working in a bank as the Bank 2. He have 2 Kids 3. Diwali is coming up and he wants to gift
Manager
chocolates to his kids
in bangalore India

4. He started searching for platfoms or websites 5. He find about Chocohub a platform which 6. Dominic Orders the customised gifts for the kids
where he can customise the gifts with quantity provides wide variety flavoured chocolates and with scheduled delivery to his location
and flavours of his interest to his kids customised gifts for the users acoording to their
interest

7. Chocohub provides live delivery tracking with on 8. The product was delivered to the loved ones and 9. Dominic Rates the order with his feedbacks in
time delivery without delay for the users made the day even special with the gift the chocohub app

IDEATE

USER JOURNEY MAP: Buying Customised gift

Dominic Thomas Scenario Expectations
Mal Dominic wants buy chocolate as a gift for his kids to present on some special days. He Variety of Flavour
Bank Manage wants it to be special and high quality chocolates with different flavours. Quality Chocolate
3 Best pric
Bangalore Order Tracking

STAGES Discover Learn Use Decide Checkout Post Purchase

Word of Mouth
Appstore
Product Categories
Product Detail Page
Cart/Wishlist
Profile

TOUCH POINTS Social Media

Visit Link or the posts
Offers / Recommended
Customise gifts page
Checkout

Organise Delivery
Order tracking

Ratings/Feedback
Online or Retargetting ads
Customise gift

Email Campaigns Search

Search on the interne Download the ap Browse product category Show product ingredient Show product list Show order histor
ACTION Click on the link or posts
Login to the ap or collectio Show verified ratings and Expected delivery dat track order
Select Location or Allow Search products feedback Checkou provide ratings/feedback
app to track location Add and remove products Add and remove products
of interes of interes
Customise gift with Manage Location
Package name or Manage Payment
message methods

Is there any other Is there any other login Will I be able to find Will I be able to find How long will it take to Where is my order right
MINDSET platfor metho different flavours, best Ingredients used in the checkout the purchas no
Does this platform have Can I change password offers and recommended produc How long will it take for Can I view my older
chocolates of my interes late one Can I customise gifts
the deliver order
Can I able to cu How long will it take
Can I be able to seacrch Can I add use different Can I rate/give feedback
for produc payment method to my purchas
Can I customise gif for Can I select different Can I return my
loved ones

locations purchased product

What if the quality is les How many steps will it How will I know whether Less detail long checkout proces no order trackin
PAIN POINTS Do they have variety of tak this product has good Fake reviews and long delivery tim no option to retur
flavour Alternative ways of Login taste / Qualit feedbacks
Limited payment metho not able to give feedback
Are these chocolates Is it possible to search by Limited service for or rate the product
chemical free categor delivery
Fake reviews

EMOTION
Hopeful Hopeful Curious Comfortable Satisfied Satisfied

show the quality of Just one step logi Show categorie Provide detailed information Provide cart and wishlis Provide live tracking of the
OPPORTUNITIES produc provide social media Provide verified rating about produc Ablity to add more orde
Chemical fre login and mobile login best pric verified ratings/feedback locations and payment Provide return/ replacement
Good Pric Different flavour Provide customisation with method option for the purchas
Variety of flavours Provide feature to messages and package Quick Payment / Provide feedback or rating
Customise gifts customisation Checkout feature

IDEATE

SPLASH SCREEN

EMAIL VERIFY

LOGIN SOCIAL MEDIA VERIFY ONBOARDING LOCATION

SIGN UP DETAILS VERIFY

HOME PRODUCT CATEGORY FLAVOURS CUSTOMISE GIFT BOX RECOMMENDED OFFERS

SEARCH SEARCH PRODUCT RECENTLY SEARCHED

OFFERS BEST OFFERS BEST SELLING OTHER OFFERS

WISHLIST

PRODUCT PAGE DETAILS REVIEWS SIMILAR PRODUCTS

ADD TO CART

WISHLIST

CUSTOMISE ADD PRODUCTS CUSTOMISE BOX MESSAGES

ADD TO CART

ACCOUNT BEST OFFERS BEST SELLING OTHER OFFERS

WISHLIST PRODUCTS

CART PRODUCTS CHECKOUT LOCATION PAYMENT ORDER CREATED

SKETCHING

PROTOTYPE

Inter
#704444 #000000 #2B2849
Regular | Medium | Semibold

I have used Inter font for the designs. I have used brown color in the
design. It is similar to the color of chocolate which invokes the brand
value as well as the color indicates natural, security and safety.

UI DESIGN

Splash Screen
This is the first screen of the application which

contains the logo of the product

Onboarding Screen
This Screen helps the user to have an overview of
the application

Homepage
This is the backbone of the application. User
navigates throughout the app from this screen.
User can search for the product, View different
product categories, Go to customise gifts, Shows
recommended products, Can go to other modules
such as account, wishlist and cart

Product Detail
This is the page which appears when the user
clicks on any product. This page contains the
images and the details about the product. From
this page user can Add to cart or wishlist the
product. Page also contains the reviews and
feedbacks of customers. It suggests similar
products to the customers.

QUESTIONS

What are the key differentiators of the design solution?

The proposed solution contains different criterias for enhancing the user experience. The app helps the users to navigate
through the different category of products easily, as well as they can customise their own gift boxes for their loved ones. The app
also proposes realtime monitoring of the orders so that the users can track their orders live. The app also enhances the user
satisfaction by suggesting and recommending products according through their needs.

Why is this design a perfect solution for the start-up?

The proposed design provides all the necessary needs for a startup to bloom their business. The app provides easy navigation so
that the users can navigate easily through the app. The verified reviews and the feedbacks give more trust towards the product
and it enhances the sale of the startup. The customised gift boxes, Best offers and other features attract the outside users to the
application. We also provide realtime tracking of the orders and scheduled deliveries for the user for better experience in the
app. The users can return or cancel the order anytime if they wont like the product which increases the credibility of the app.
Overall the main goal of the startup is to improve sales and customers so this proposed solution blooms the customers to use
the product and to stick to the platform for future.

How will it improve the customer experience/sales?

The current solution proposes many features for users like Easy navigation, Customised Gift boxes, Easy checkouts, realtime
tracking, Reviews/feedbacks about the products for reference, Return or replace the order for the users etc. These features
enhance the customer satisfaction in many ways by solving their painpoints. As this app helps users in many ways to solve their
problems it will attract more customers outside through Digital Marketing and different Advertisements which attracts more
customers to the application and which will result in more sales for the startup.