NEW VENTURE MANAGEMENT

BUSINESS
PROGRESS
LOCOCOCO

RENALDO HARJADI
29120038
CCE63
 ABOUT US
Locococo is a food stall that provides Greek Donuts served with a variety of
glazes and toppings. Since its inception, Locococo has wanted to present an
exciting and fun impression for customers in consuming donuts from
Locococo. Our vision is to be one of the best food providers and continue to
provide innovation in every product we present.
We believe that consuming sweet and delicious food can improve a person's
mood. Therefore we always try to make customers happy by consuming
products from Locococo itself.

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 PROBLEM
Dense activities often drain our energy every day. Often we need extra energy
when we are active. Either staple food or snacks can be one of our sources of
energy in our activities. Light meals are also often an option when busy with
daily activities. There are so many snacks that are an option when we are
busy. However, what is filling and unique is rarely found.

02
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 SOLUTION
Locococo came to solve this problem, where we provide a yummy yet filling
light meal for the customer who was looking for some extra energy. Our
location also makes it easy for customers to reach us.
We also provide the best service for our customers in every purchase. We
want to make sure that every purchase from customers can bring joy and lift
up their moods.

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 MARKET
04 RESEARCH
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 Who is our customer?
People who enjoy light meals or people who do culinary
exploration. (food blogger, worker, young generations, etc.)
What problem are you solving?
The need for light meals in a busy daily activity and the need for an
option of light meals in daily life. People tend to seek a unique and
different light meal from others that exist.
How does your product solve those problems?
Provide light meals for people who need sweet food or just need
some food for them while doing their activities. Also developing a
new and unique version of the doughnuts from the original one.
Market What are the key features of the product?
We develop our own recipe that was a modification from the
original recipe. That was COCO Dough, where it is the chocolate
Validation version of greek doughnuts itself.

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 06
OUR TAGLINE
"AKULOCO"

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07 BRANDING
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 COCO
08
BRAND PYRAMID COCO dough as
a differentiator
from other
Bring joy and Always bring
competitor
new excitement
fun feeling to
to the customer
customer in with great taste
every bites and high quality
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BRANDING ACTIVITY 09
Awareness Education Consideration Purchase Loyalty Advocacy

Instagram Instagram & Instagram & Whatsapp & Instagram & Instagram
Direct to Marketplace Marketplace Direct (Card)
customers
Creative content Creating a poll Grabfood ads, Promotion through Using loyalty card Work with
and info to or such content MyTelkomsel the Grab or Gojek for customer who micro-influencer
customers about about our ads, and IG ads apps, and special already purchase and food
the product product event promo blogger
An increasing
number of Customer get Gain more Gain more new Customer will get An increasing
more information potential buyers customers and promo by fill in number of
followers on increasing number
Instagram and about the product and more reach the data when followers on
itself and also the on Instagram of sales repurchase our Instagram
gaining more
reach from non brand product
followers
10
NEW VENTURE MANAGEMENT

B E N
C H M
A R K
BENCHMARK
Locococo was first established on July 3, 2021, while Lukulokal was first
present in Indonesia on May 15, 2021. Locococo is located in Bandung
while Lukulokal is in Jakarta. For now, Locococo only has one place,
while Lukulokal already has quite a few branches in Jakarta. Locococo
itself is currently still being handled by one person, while from
Lukulokal's observations it is currently being managed by the team.
Which one looks better in terms of Instagram content than Locococo.
For this reason, Locococo must immediately form a team or appoint
someone specifically to manage Instagram content, this is intended so

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that the branding of Locococo itself can run well and the Locococo
brand can be better known by consumers and the public.

NEW VENTURE MANAGEMENT

12 COMMUNICATION
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 COMMUNICATE
WITH CUSTOMERS
We usually communicate with our customers directly at our store. Another
way we also communicate through our social media or whatsapp business for
any orders or feedback from our customers.

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NEW VENTURE MANAGEMENT
 MARKETING
14 STRATEGY
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 NEW VENTURE MANAGEMENT

OUR MARKETING
STRATEGY
For marketing strategy, we used some promotions and endorsements.
Promotions that we used are from super apps like Gojek and Grab, we also
used promotions card so that customer who has the card can get some extra
promo.
The endorsement strategy also we used as our main strategy for now, besides
as a branding tool, this also help us to gain more sales.

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 COMPETITION
16 ANALYSIS
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 17
COCO DOUGH
Locococo dared to make a breakthrough by
providing a variety of Greek donuts in the form of
donuts with chocolate dough.

Affordable Price City Center Varied Topping

COMPETITION
MATRIX

Affordable Price

City Center

Varied Topping

Unique Dough
PRICE
IDR 40-70k/pax

LOCATION
📍Aeon BSD, SMS (TGR)
📍Kokas, CP, PIK Golf Island, Lippo Puri (JKT)
📍TP3, PM (SBY)

PRICE
IDR 20-40k/pax

LOCATION
📍Terogong, Greenville, Alam Sutera, Cibubur,
Yogyakarta, GS, Puri, Sudirman, Sunter

PRICE
IDR 25-30k/pax

LOCATION
📍Gegerkalong, Bandung

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 MARKET
20 ANALYSIS
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MARKET SIZE 21
The market size is based on the segmentation which the store
located in Bandung city. The total population in Bandung in
2020 is 2.44 million people.

INDONESIAN POPULATION: SERVICEABLE AVAILABLE MARKET

270.000.000 15% x 1.088.138 = 163.220
77% prefer snacking
SERVICEABLE OBTAINABLE MARKET
TOTAL AVAILABLE MARKET: 163.220 x 0.02% = 3.264
77% x 270.000.000 = 189.000.000

BANDUNG POPULATION
Based on market segmentation
1.088.138
 GO TO MARKET
22 STRATEGY
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UTILIZING ADS
When we first entered the market, we tried to use social
media as a promotional medium for Locococo. The use of ads
on Instagram that we do is considered less than optimal due
to a lack of capital for the promotion.
Another way that we use is to use ads on the Grab
application, which at that time already provided ads facilities.

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 RISK
24 ANALYSIS
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RISK MANAGEMENT
LIFECYCLE

Identify Analyze

Plan risk and Monitor and

response control 25
IDENTIFY RISK
OPERATIONAL
OPERATIONAL CONTROLS
Currently, the production work is still being
carried out by the owner, all operational
matters are still handled by one person.
EMPLOYEE ISSUES
The owner finds it difficult to retain
employees, while for the purposes of this, at
least one employee is needed.
STRATEGIC
CUSTOMER RETENTION
RRetaining old customers is still an issue
because until now no customer has returned
to Locococo.
FINANCIAL
POOR FINANCIAL MANAGEMENT
For monitoring sales transactions, the POS
system has been used, but the recording of
expenses is still done manually.
FUNDING
Additional financing is still needed after the
initial financing for the opening.
DEMAND SHORTFALL
The lack of marketing done and coupled with
the current pandemic situation resulted in a
decline in sales.
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IDENTIFY RISK

27
RISK APETITE
1. Customer Retention
HIGH

2
2. Deman Shortfall
1 3. Operational Controls
3
4 4. Employee Issues
6 5. Poor Financial Management
6. Funding
IMPACT
MED

5
LOW

LOW MED HIGH 28

LIKELIHOOD
RISK PLANNING

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 FINANCIAL
30 FEASIBILITY
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INITIAL CAPITAL

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MONTHLY EXPENSES

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SALES PROJECTION

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INCOME STATEMENT PROJECTION
WORST SCENARIO
INCOME STATEMENT PROJECTION
BEST SCENARIO
FINANCIAL FEASIBILITY
The financial feasibilty study was based on the calculations done
before the Locococo store was opening, and using the best
scenario for the calculations.

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 OBJECTIVE KEY
37 RESULTS
NEW VENTURE MANAGEMENT
THE OBJECTIVE KEY RESULTS

Gaining more Doing more marketing

Increasing Profit customers and also strategy, work
increasing in profits together with KOL

Opening new branch Look for new investor

Expansion
around Indonesia to open new branch

25% of Indonesian Creating promotion media

Increasing
citizen know about such as website and
awareness content for social media
Locococo
 NEW VENTURE MANAGEMENT

THANKYOU
LOCOCOCO

@locococo_id
+62 821 826 82424