1/24/2023

How Search Engine Works? .

SEARCH ENGINE
OPTIMIZATION

1.WEBSITE AUDIT
Keyword position
Sitemap
Browser, operating system, Devices compatibility
Backlink checker

Domain authority

Keyword cloud
Speed audit

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1.Go to Google’s Structured Data Step-2 Now select the type of Step -3 Click on CREATE HTML situated
Mark up Helper elements to be marked up. at the top RHS area

Step -4 Look for text that is highlighted Step-5 Google Snippet Helped by Schema.org
in the source code and add it to your HTML

PAGE TITLE AND META TAGS

ANCHOR TEXT LONG-TAIL

BUILDING THE SEARCH
ERROR 404 AND 500 KEYWORD
CONTENT DEMAND CURVE
SEARCH

Off PAGE OPTIMIZATION

Article Avoid
Backlinks Authority Blog Directories
Press Release Forums Promotion & unnatural links
and Hubs post/Commenting /classifieds Syndication

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Maintenance
SEO Tactics

Black hat SEO White hat SEO

Keyword stuffing
Cookie stuffing
Hidden text/links
Cloaking
Gateway pages
Mirror site
Social networking spam

Bog comment spam

Target Specific Description
Embedding options Cyber squatting
Link farms

Black Hat SEO White Hat SEO

Technique Technique

On-page factor Hidden text Titles and meta-data

Duplicate content Quality content

Off-page factor Doorway pages or Guest blogging

gateway pages

Links Page swapping Link building

Blog comment spam Social networking spam Link farming Quality backlinks

Content Keyword stuffing Relevant keywords

GOOGLE MAP MARKETING

Google Google Google Page Knowledge Google

Pirate Penguin
Caffeine Panda Penguin Layout Graph Hummingbi
(2012) (2014)
(2009) (2011) (2012) (2012) (2012) rd (2013)

LOCAL SEO RESULTS INCLUSION OF SERVICES ON CUSTOMER ACTION

GOOGLE MAP

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Make sure you enter Respond to as many reviews as Add relevant posts to share update of
the accurate and complete details possible your post as possible

Google offering answer box Include tables

for question

Include lists and graphs

How Can Brands Optimize for

Visual Search Through Google Lens

Brand Imaging

Image file

Image Count
Things google lens can do Benefits of visual search through google lens

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Predictions by Experts for SEO in

2019 How to optimize voice search?
How Voice Search Impacts Ensure website loads quickly
SEO Ranking?
It allows users to easily multi-task.
Write in layman’s language
Users can instantly get information

Colloquial language Include Featured Blocks of Content

Long tail searches

Vernacular language Focus on Local Searches

SUBDOMAIN VS SUBFOLDERS Benefits of subdomain for

marketers

Example of
Subdomain links
SEARCH ENGINE RANKING AUDIENCE SEGMENTATION BETTER USER EXPERIENCE

Analysing the audience

Content of the website

Using dedicated URLs

Use of reflag and alternate tags

Opting for best CMS

Sub folder links International host

SEARCH RANKING RESULTS
WIRTH SUB FOLDER

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Components of user interface

Check Box and List Box,
Examples of Input Controls

Image Carousel and Pagination,

Examples of Navigational Components VISUAL CHUNKING PROPER COLOUR COMBINATION

Progress Bar and Modal Window,

Examples of Informational Components

Accordion,
Example of Containers
USE OF WHITE SPACES INTEGRATE IMAGERY

Features provided by web hosting:- Having a great website

OFFER HELP & DOCUMENTATION

CHOOSE NEAT FONT

USING
FACETED SEARCH

ASSIST WITH PROPER NAVIGATION MOTIVATE WITH CALL TO ACTION

Why are social media icons

important for websites?

HORIZONTAL BAR NAVIGAATIION

Increases brand exposure

For a better user experience and for generating traffic

Fly-out menu and drop-down menu navigation

Vertical bar/ Sidebar navigation

Search engine rankings

Footer navigation

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E-MAIL INTEGRATION ACTIVE SIDEBAR CHATS

VIDEOS AND PATTERNS AS CUSTOMER REVIEW

BACKGROUD