MKT558 DIGITAL MARKETING

INDIVIDUAL ASSIGNMENT (20%)

1. You are required to select one website/social media. Based on the selected
website/social media:
a. identify and explain relevant online consumer variables for the selected
website/social media.
b. Search, explain and justify the impact of macroenvironment towards the
selected website/social media.
2. Cite any references to support your justification (minimum 5 references).
3. The number of words for the assignment is between 1000 – 1500 words.
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC
ENVIRONMENT ANALYSIS
INDIVIDUAL ASSIGNMENT
DIGITAL MARKETING
MKT558

FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA
FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

INDIVIDUAL ASSIGNMENT RUBRICS

Course Name: Digital Marketing St dent s Name: Lect rer s Name:

Course Code: MKT558 St dent s ID: Group:

Weighted
Marks Poor Moderate Satisfactory Good Excellent Marks
Criteria C P A
Allocated Obtained
(%)
0-6 marks 7-12 marks 13-18 marks 19-24 marks 25-30 marks
Poor in explaining Moderate in explaining Satisfactory in Good in Excellent in
Determine suitable
suitable digital suitable digital marketing explaining suitable explaining explaining suitable
digital marketing 30 C4
marketing environment digital marketing suitable digital digital marketing
environment
environment environment marketing environment
environment
0-6 marks 7-12 marks 13-18 marks 19-24 marks 25-30 marks
Selection of the right
Poor in explaining Moderate in explaining Satisfactory in Good in Excellent in
customer profile for a
30 the right customer the right customer profile explaining the explaining the explaining the right C4
given website/social
profile right customer right customer customer profile
media
profile profile
0-8 marks 9-16 marks 17-24 marks 25-32 marks 33-40 marks
Poor in matching Moderate in matching Satisfactory in Good in Excellent in
customer profile customer profile with matching customer matching matching customer
Match customer profile
with suitable digital suitable digital marketing profile with customer profile profile with suitable
with suitable digital 40 C4
marketing environment suitable digital with suitable digital marketing
marketing environment
environment marketing digital environment
environment marketing
environment
Total: 100 /100x10%

FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA