Unit 1 Fact Sheet Lucy Chrimes

Advertising
Advertising is the process and techniques used to promote a product or service to an
intended audience. The aim of advertising is to sell the product and a way of doing this is by
showing a small bit of the product to entice the target audience into buying the product.
Advertising is a way to get the intended audience to see the product which would then bring
income into it. It is an important thing to do if you are wanting to sell the product because it
brings awareness to the audience which then encourages the target audience to be engaged
with the product.
Media products can be advertised in 4 key different formats:
● Web Adverts
● Print Adverts
● Video
● Audio

Advertising of Take A Break Magazine

Advert 1: Video Advertisement

https://www.youtube.com/watch?v=4xaqiEXdphs

This advert is a video advertisement on YouTube and also shown on TV which lasts 30
seconds . The advert includes four women sitting round a table talking which could come
across as gossiping, having a conversation about other people's lives. On the table there is
also a magazine which one of the women started reading. These four women are sitting
around the table speaking about what content is inside the magazine.The reason why they
have decided to do the advert this way is because it appeals to the target audience as they
are reenacting what the target audience would be doing. It is also relevant for the target
audience as all the people in this advert are women who are in the age of 25-51 which is
what the target audience for Take A Break magazine is. There isn't any music in the advert,
it's just the women talking, then towards the end of the advert the women are laughing then it
pans out to the logo of Take A Break with the laughter in the background. The reason the
advert is like this is because it indicates how the target audience acts once reading the
magazine. There is also no music because the magazine mainly revolved around talking and
gossiping.

Advert 2: Web Advertisement (social media)

https://twitter.com/takeabreakmag
This advert is a social media web advertisement on Twitter. This advert was released on
16th December 2022, in this advert it is advertising a 12 day competition that the magazine
is holding, where there are 12 chances to win. A reason why they would decide to advertise
this on social media Twitter platform is because it will reach the correct Target Audience as
this social media platform is what they are most likely to use. This would appeal to the Target
Audience because it intrigues them into buying the magazine or 12 magazines for the
chance to win the prizes being offered. Also it appeals and attracts the Target Audience
because Twitter is a social media platform where you can repost other people's tweets and
the audience can also get involved by commenting about the tweet. By using this form of
advertising their post can reach more people as others can share the post by Take A Break
making more people able to view it.

Advert 3: Web Advertising

https://play.google.com/store/apps/details?id=com.bauermedia.uk.epaper.takeabreak&hl=en
_GB&gl=US

This advert is a web

advertisement on the
google play store.
There are multiple
images promoting the
app of Take a Break
magazines, things
such as doing
puzzles in the app
and also downloading
the magazine so you
have a digital copy
instead of paper copy. It targets the audiences by having the Take a Break app on the
google play store as it will bring attention to the magazine also. It also attracts the target
audience as it says “women’s magazine” which will appeal and attract many women for them
to buy the app or to buy a physical copy of the magazine. This is a good way to promote the
magazine as people can share the app and show others it on their phone which most people
have on them everyday other than a paper magazine which is unlikely to have everyday.