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  • Product Name 2. Characteristics 3. Pictures 4.action Phrases 5. Price 6.telephone Number

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    Leonardo Torres
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    The document provides instructions and exercises for a lesson on understanding vocabulary in advertising contexts. It includes activities where students must identify elements in example ads, such as product names and prices. Students then read three ads and match phrases to the appropriate ad. In another activity, students match pictures to action phrases used in advertising, such as "Call now!" and "Free delivery!". Finally, students are asked to complete an evaluation chart to assess an advertisement.

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    The document provides instructions and exercises for a lesson on understanding vocabulary in advertising contexts. It includes activities where students must identify elements in example ads, such as product names and prices. Students then read three ads and match phrases to the appropriate ad. In another activity, students match pictures to action phrases used in advertising, such as "Call now!" and "Free delivery!". Finally, students are asked to complete an evaluation chart to assess an advertisement.

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    © All Rights Reserved
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    13 views3 pages

    Product Name 2. Characteristics 3. Pictures 4.action Phrases 5. Price 6.telephone Number

    Uploaded by

    Leonardo Torres
    The document provides instructions and exercises for a lesson on understanding vocabulary in advertising contexts. It includes activities where students must identify elements in example ads, such as product names and prices. Students then read three ads and match phrases to the appropriate ad. In another activity, students match pictures to action phrases used in advertising, such as "Call now!" and "Free delivery!". Finally, students are asked to complete an evaluation chart to assess an advertisement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    ACTIVITY #01: VOCABULARY IN CONTEXT.

    Tick the elements you find in the ad:

    1. Product name
    2. Characteristics
    3. Pictures
    4.Action phrases
    5. Price
    6.Telephone number
    7. From
    PRACTISE - EXERCISE #02-A

    Read the texts and then listen to the radio about these three ads.

    A B C

    LET’S UNDERSTAND-EXERCISE #02-A

    Write A, B or C next to each phrase.


    Which ad ……
    0. …offers a way of transport?
    1. …offers low prices for children?
    2. …offers to take the product to your home?

    3. …offers technicians service?


    4. …offers different payment methods?
    5. …is good if you want to get fit?
    6. ...is good if you like to be fashionable?
    7. …offers a special offer if you recommended a friend?
    8. … in your opinion have a catchy headline?
    PRACTISE-EXERCISE #02-B

    Match the picture with the action phrase.

    A. Call now! B. Pay with cash C. Buy now!

    D. Pay with credit card


    E. Free delivery!

    NOW, EVALUATE YOUR AD.

    Complete the evaluation chart:

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