Level 3 Year 1 – Unit 3 Professional Practice for practical project

Learning outcomes: 3.1/3.2 Be able to carry out roles and responsibilities consistent with
professional practice.

Evidence: submitted evidence on Weebly page for TV Advert project and individual
asssessment

NAME: Callum Smith

TV ADVERT WEEBLY LINK: https://callumsmithmediaa.weebly.com/tv-advert.html

RESEARCH IDENTIFY EXAMPLES OF WHAT RESEARCH WAS UNDERTAKEN

FOR YOUR TV ADVERT. INCLUDE BOTH PRIMARY AND
SECONDARY RESEARCH EXAMPLES.
I have conducted primary and secondary research in my TV
Advertisement work into my chosen product, examples of
this can include me looking into the product (It’s history,
advertisements the company had made themselves on the
product, the statistics on the product’s sales) and I had
also conducted a survey into my own created
advertisement to get feedback and compare mine to the
companies ones.
PLANNING IDENTIFY EXAMPLES OF WHAT PLANNING WAS UNDERTAKEN
FOR YOUR TV ADVERT. THIS MIGHT INCLUDE SCRIPTS,
STORYBOARDS, LOCATION RECCES ETC.
Examples of planning that was undertaken for the
production/filming of my TV advertisement can include,
storyboards to show what is planned to take place and the
shot + shot type that it is, a script to have a plan on when
something will happen and what we will do, a production
schedule so we stay on time and meet deadlines, risk
assessments so we are aware of any risks which could
take place, a call sheet encase something goes wrong, a
contingency plan and a location recce so we know exactly
where we will be.
TEAM PLAYER IDENTIFY A PERSONAL EXAMPLE OF HOW YOU WERE AN
EFFECTIVE TEAM PLAYER ON THE TV ADVERT PRODUCTION.
I have been a team player within my TV Advertisement
group by taking the role as a main character and the first
person to spray themselves with Lynx Gold/Transform and
to be the person to carry the can. Furthermore, I have been
a team player by doing the storyboards for my group.

PROBLEM SOLVING IDENTIFY A PROBLEM WHICH YOU HAD TO SOLVE REGARDING

YOUR TV ADVERT. THIS MIGHT INCLUDE SOMETHING WHICH
HAPPENED IN PRE-PRODUCTION, PRODUCTION OR POST-
PRODUCTION. HOW DID YOU SOLVE THE PROBLEM?
A problem I have had to solve regarding my TV Advertisement
was when my group was supposed to do our first filming every
group member besides me had not worn the proper clothing for
the advertisement, however we had decided to film the scenes I
was in.
OWNERSHIP IDENTIFY AN EXAMPLE OF HOW YOU ACTED INDEPENDENTLY
OR RESOURCEFULLY ON YOUR TV ADVERT PRODUCTION.
Throughout this project I had acted independently in almost every
task besides the group ones, examples of me acting
independently can include all of my work in task 1, most of my
work in task 2, all of my work in task 3 5 and 6, my evaluation,
screen grab write ups and lastly my editing work.
 LEARN AND IMPROVE IDENTIFY AT LEAST ONE THING YOU HAVE LEARNED ON YOUR
TV ADVERT PRODUCTION AND AT LEAST ONE THING YOU
HAVE IMPROVED UPON. THIS MIGHT BE TECHNICAL,
COMMUNICATIVE, ACADEMIC etc.
During the editing process of my TV Advert I had learned many
new skills within editing and ways to make my advertisement look
better, examples of this can include changing the lighting, having
warped/animated text, having the screen turn blurry, changing the
colour and having 4 clips play on the same screen.

MEET DEADLINES HOW SUCCESSFUL WERE YOU IN MEETING SPECIFIC

DEADLINES FOR THE TV ADVERT PRODUCTION. THIS WILL
INCLUDE DEADLINES SET FOR PRE-PRODUCTION,
PRODUCTION AND POST-PRODUCTION.
At the start of the TV Advertisement Project I had not been
meeting deadlines on time due to me focusing a lot more on my
animation work, however once I finished all of my animation work
I definitely started to complete tasks for the TV Advert on time
and catch up pretty fast.

Be as detailed as you can with all sections of this task.

You can complete the work on this document, but ensure that you upload this
to your Professional Practice page on Weebly when completed.

Evidence required for the RESEARCH and PLANNING sections should be

clearly visible on your TV ADVERT page on Weebly.

Upload a link to your Weebly Professional Practice page on a Word document

to the submission folder on Moodle (in the Professional Practice folder) once
completed.

Deadlines: Group A – Wednesday 15th March

Group B – Monday 13th March
Group C = Wednesday 15th March