Level 3 Year 1 – Unit 3 Professional Practice for practical project

Learning outcomes: 3.1/3.2 Be able to carry out roles and responsibilities consistent with
professional practice.

Evidence: submitted evidence on Weebly page for TV Advert project and individual
asssessment

NAME: Spencer Sharman-Leake

TV ADVERT WEEBLY LINK:

https://spencersharman-leakelevel3yr1media2223.weebly.com/tv-advert.html

RESEARCH
I made a survey to get responses for my advert to get
feedback from other people who watched it.
I also used the feedback I got from my last film i made.

I found lots of examples of other similar coffee adverts

including Starbucks own advert.
I also used secondary research from the internet to find the
target market for Starbucks and I targeted my advert at
them aswell.

PLANNING
We did location reports, risk assessments, a contingency
plan, a call sheet containing contact information for the
whole team and a script containing a shot list and shot
storyboard.

TEAM PLAYER
I came up with the storyboard and all the shots we used in
the advert, I brought in a lot of props and I was the one on
the camera for most of the shots.
I was also the one who downloaded and saved each days
footage to use in editing.

We had a smaller filming team than everyone else so we

worked harder to make sure that the same amount of work
was done.

PROBLEM SOLVING
One problem was not having the props for one day but we were
able to acquire them during the day and everything else was fine
after that.

OWNERSHIP
Something that went wrong was we lost the footage from the first
day of slow motion filming but i had downloaded the entire
memory card so we were able to get it back.

LEARN AND IMPROVE

I have learned to use a lot of different editing software and I have
learned to use different technical equipment including 3 point
lighting, a slow motion camera and a turntable to get the best
results.
 MEET DEADLINES
I met all of my deadlines on this project so I have been very
successful in working effectively.

Be as detailed as you can with all sections of this task.

You can complete the work on this document, but ensure that you upload this
to your Professional Practice page on Weebly when completed.

Evidence required for the RESEARCH and PLANNING sections should be

clearly visible on your TV ADVERT page on Weebly.

Upload a link to your Weebly Professional Practice page on a Word document

to the submission folder on Moodle (in the Professional Practice folder) once
completed.

Deadlines: Group A – Wednesday 15th March

Group B – Monday 13th March
Group C = Wednesday 15th March