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  • (B) Muh. Yasin Ahmad - 200701502116

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    Muhammad Yasin Ahmad
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    The document outlines key concepts related to attitudes and persuasive communication. It discusses the power of attitudes and how they serve utilitarian, value-expressive, and ego-defensive functions. It also examines principles of consistency in attitudes as well as several models that describe attitudes. The document then covers how marketers can change attitudes through persuasion and outlines hierarchies that show how effects can occur as a result of communication. It concludes by describing the ABC model of attitudes.

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    (B) Muh. Yasin Ahmad_200701502116

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    The document outlines key concepts related to attitudes and persuasive communication. It discusses the power of attitudes and how they serve utilitarian, value-expressive, and ego-defensive functions. It also examines principles of consistency in attitudes as well as several models that describe attitudes. The document then covers how marketers can change attitudes through persuasion and outlines hierarchies that show how effects can occur as a result of communication. It concludes by describing the ABC model of attitudes.

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    © All Rights Reserved
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    13 views1 page

    (B) Muh. Yasin Ahmad - 200701502116

    Uploaded by

    Muhammad Yasin Ahmad
    The document outlines key concepts related to attitudes and persuasive communication. It discusses the power of attitudes and how they serve utilitarian, value-expressive, and ego-defensive functions. It also examines principles of consistency in attitudes as well as several models that describe attitudes. The document then covers how marketers can change attitudes through persuasion and outlines hierarchies that show how effects can occur as a result of communication. It concludes by describing the ABC model of attitudes.

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    of 1

    MIND MAP

    ATTITUDES AND PERSUASIVE COMUNICATIONS

    Dibuat Oleh: Muh. Yasin Ahmad (200701502116)

    THE POWER OF ATTITUDES THE CONSISTENCY PRINCIPLE ATTITUDE MODELS


    (KEKUATAN SIKAP) (PRINSIP KONSISTENSI) (MODEL SIKAP)

    Utilitarian Function Self-Perception Theory (Teori Persepsi Diri) Multiattribute Attitude Models
    Value-Expressive Function Sosial Judgment Theory (Teori Penilaian Marketing Applications of The
    Ego-Defensive Function Sosial) Multiattribute Model
    Knowledge Function Balance Theory (Teori Keseimbangan)

    PERSUASION: MARKETERS CHANGE HIERARCHIES OF EFFECTS THE ABC MODEL OF ATTITUDES


    ATTITUDES (EFEK HIRARKI) (MODEL SIKAP ABC)

    Decision The High-Involvement Hierarchy (Think- Model sikap ini menekankan hubungan timbal
    The elements of Communication feel-Do) balik antara mengetahui, merasakan, dan
    Source The Low-Involvement Hierarchy (Think-Do- melakukan
    Message Feel)
    Reality Engineering The experiential Hierarchy (Feel-Do-Think)
    Types of Message Appleals

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