UNIVERCIDAD JUÁREZ AUTÓNOMA

DE TABASCO
DIVISIÓN ACADÉMICA DE CIENCIA
ECONÓMICO ADMINISTRATIVAS

NAME: YONIDER RAMÍREZ

PÉREZ

PROFESSOR: CARMEN
CRISTINA BUSTAMANTE
RUIZ

SPEECHES
COURSE: BUSINESS
COMMUNICATION
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Types of Business Speech

The following are three main types of business speech.

1. Informative Speech/Speaking
2. Persuasive Speech/Speaking
3. Special Occasion Speech/Speaking

Let’s discuss them all below in detail.

Informative Business Speech

Informative business speech or speaking is such a speech that delivers any information to
the audience that they don’t know before. In short, such speech, which comprises the
purpose to deliver useful information to the audience is called informative speech. It can
either be called as informative speaking.

Suppose that there is a professor in a class whose topic for the current day is to discuss the
theory of relativity given by Albert Einstein. It seems confusing and hard to understand for
a few students, but the fact is that the professor is delivering something informative.

Simply, conveying the information which is unknown to the audience is called informative
speaking or speech. The following are known kinds of informative speech.

1. Speeches about Objects

Speeches about the objects are those speeches that are about things that grab the attention
of the senses of the audience, such as touch, taste, smell, see, or feel. Its main purpose is to
speak about the sensory objects or the things that have physical shape. It can be about how
various wildlife animals look, what is the smell of medicine or any favorite song.

2. Speeches about Events

Those speeches that inform the audience about historical incidents or current occasions are
called speeches about the event. For example, a new president of any country is delivering
a speech on the oath-taking ceremony about future planning or events to be arranged, is a
speech about the events.

3. Speeches about Processes

The main purpose of the speeches about processes is to inform the audience about anything
which is currently happening. The best example of the speech about the process is a
cooking class where the audience is informed about how to cook the specific dish by
following a process.
 4. Speeches about Concepts

Speeches that inform the audience about any concept such as the peace of the world,
freedom of rights, or love, are called speeches about the concept. Through this kind of
speech, the audience gets aware of the primary concept of any topic.

Persuasive Business Speech

The speech which is being delivered with the intention of convincing the audience to accept
the particular opinion, viewpoint or fact and create influence on the audience to do anyhow,
is called the persuasive business speech or persuasive speaking.

Suppose that the four friends are having a debate about global warming, each friend is
trying to persuade others for following the given point of view; this can be called as a
persuasive speech. Same as informative speech, it can be said as persuasive speaking.

In short, the speech which influences the listeners to follow a certain idea is called a
persuasive speech. The persuasive speech comprises three kinds, which are defined briefly
below.

1. Factual Persuasive Speech

The Factual Persuasive Speech is such a speech that is behind concrete proof about the
certainty of anything that had happened. The main purpose of this speech is to persuade the
listeners whether the certain thing happened or not, exists or doesn’t exist.  

Suppose that a student is giving a speech about the first man, who landed on the surface of
the moon. Nobody knows whether it did happen or not, yet it possesses concrete proof.

2. Value Persuasive Speech

A Value Persuasive Speech is such a speech that tells the audience about anything, whether
it is wrong or right. Its basic purpose is to challenge the ethical or moral aspect of a certain
issue. For example, anyone is giving a speech about capital punishment, whether it is moral
or immoral, right or wrong, done or prevented; this speech is a value persuasive speech.

3. Policy Persuasive Speech

The speech, which is given to persuade the audience for either following a policy or
rejecting it, is known as a Policy Persuasive Speech. Not just a policy, but speech about
accepting or rejecting a rule or a candidate is also a policy persuasive speech.

Suppose that the president of a country is not satisfied with the present foreign policy and
wants to change it. The president goes to give a speech to higher authorities for convincing
them to change the current foreign policy and support the new policy; this speech is a
policy persuasive speech.
 Special Occasion Business Speech

Everyone intentionally or unintentionally, knowingly or unknowingly becomes part of at

least one special occasion business speech in the whole life span. When a person is asked to
say a few words on the best friend’s wedding, parent’s anniversary, boss’s promotion or
funeral of any relative, this is called the special occasion speaking or special occasion
speech.

Usually, this kind of speech is delivered to show respect and kindness for a person or a
special event. A range of entertaining speeches also comes under the category of special
occasion speech. The basic purpose of the speech is to point out the importance of a
specific person/event.

Most of the special occasion speeches are delivered on common occasions such as
gathering in bar, award ceremonies, political events, weddings and so on. Sometimes, the
special speech happens suddenly when the speaker is asked to say a few words about the
event/person.

There are hundreds of events that are a part of a person’s daily life. Every special occasion
requires at least one person to deliver the speech. To make it very convenient, special
occasion speech is divided into four parts.

1. Ceremonial Speech

Ceremonial Speeches are those speeches that are given during any ceremony or ritual.
These ceremonies possess special importance and require a specific person for delivering
an effective speech. Making it to the point and easy to understand for everyone, ceremonial
speech is divided into eight parts that include introductions, acceptances, presentations,
dedications, roasts, toasts, farewell and eulogies. Below, each part is defined briefly.

 Speech of Introduction

Speech of Introduction is the most common and very first part of ceremonial speech. The
primary purpose of the speaker in these speeches is to introduce himself/herself or another
speaker in a ceremony. Generally, it is also termed as mini-speech, because it takes only a
few minutes to introduce anyone.

Suppose that a person stands up in a gathering and informs the audience that Mr. Smith is
going to deliver a speech about Global Warming. In such a case, there will not be any
impact of introduction on the audience, because the introduction only contains name and
topic, nothing else.

The proper introduction speech covers a few factors such as the introduction, body and
eventually the conclusion.

 Speech of Presentation
The speech of presentation is given to accompany any award or honor. This is the second
type of ceremonial speech. Presentation speeches can be as simple as giving a short
introduction of a person as “This is Mr. Smith, who has won the Effective Public Speaker
Award”. Before delivering a presentation speech, it is necessary to decide how long time it
should take.

 Speech of Acceptance

Actually, the speech of acceptance is a complement to the speech of presentation. It is

delivered by the person who has won a prize or honor. These speeches also require a few
sentences to define the primary purpose as “Mr. Smith is happy to receive the Effective
Public Speaker Award and would like to thank the company”.

While on the other hand, these speeches can also be delivered at the beginning of a specific
presentation or video as many singers give a speech at the beginning of a song.

 Speech of Dedication

Speech of dedication is delivered at the inauguration ceremony of anything such as the

opening of a new store, naming a building after someone, placing of a memorial on the
wall, completion of a new library and so on. The basic purpose of delivering the speech of
dedication is to highlight the importance of any project or dedicate it after any important
person.

Suppose that uncle of Mr. Smith has passed away and contributed a massive amount to a
school, so the school decides to dedicate one of the living or educational areas after the
name of Smith’s uncle and Mr. Smith is asked to give a dedication speech.

 Toasts

Everyone is asked to deliver a toast at least once in life. A toast is a speech that is delivered
with the purpose of appreciating or congratulating or remembering someone’s
achievements. Usually, for congratulating someone about getting a new job or giving honor
or celebrating a marriage, the toast is delivered.

While on the other hand, toasts can also be delivered for appreciating someone’s
achievements. Finally, a toast is delivered for remembering someone’s accomplishments.

 Roasts

The roast speeches are very exciting as well as peculiar because their primary purpose is to
either praise a person who is being honored or insult in a good-natured manner. Mostly, a
roast is given in the final moment of a dinner party arranged in the honor of someone’s
achievements.

 Eulogies
Before defining the purpose of delivering eulogy speeches, there should be a little of what a
eulogy is. The speech which is given in the honor of a person who has died is called the
eulogy. The eulogy does not mean elegy, which is a song of mourning.

No one is allowed to deliver eulogies in the entire life span unless he is a priest, minister,
imam, rabbi or other religious position of leadership.

 Speech of Farewell

A speech of farewell is delivered to simply say good-bye to one part of the life when
moving to the next part. Mostly, the speech of farewell is delivered at the farewell party of
a person. When leaving the current job and getting a new job or moving ahead from
graduate to the next level; this is the perfect time for a speech of farewell.

2. Inspirational Speech

Inspirational speeches are those speeches that provoke the emotions of the audience. At
some point, an inspirational speech can also be a ceremonial speech. There are two types of
inspirational speeches, i.e. goodwill speech and the speech of commencements.

3. Goodwill Speeches

Goodwill Speeches are delivered to change the perception of the audience in favor of an
organization or a person. In short, it is an attempt to create a view of the audience more
favorable for a person/company. Goodwill Speech can be both informative and persuasive
by nature.

It delivers information and makes the audience approve of one’s opinion. The fact is that a
goodwill speech is delivered on a specific event or gathering. The following are three main
kinds of Goodwill Speeches i.e. Public Relations Speech, Justification Speech, and an
Apology Speech.

 Public Relations Speech

The main purpose of delivering public relations speech is to enhance the reputation of an
organization or a person. The speaker tries to convince the audience to accept what is being
heard.

 Justification Speech

The speech of justification is given when someone tries to defend what made a person to
take such critical actions. Mostly, the speaker is already in worse behavior when delivering
a justification speech and tells the audience the reason for obtaining such behavior.

 Apology Speech
 Every individual is familiar with the idea of Apology Speech.
When an actor, singer, politician, musician, professional athlete, or
celebrity gets caught doing something inappropriate, then he/she decides to apologize for
making such a mess. This is called an Apology Speech.

4. Speech of Commencements

Speech of Commencement happens when celebrating the unique achievement of any

person. Mostly, this type of business speech is delivered when a person gets graduation
from school. At some point in life, every individual has gone through a speech of
commencement.

Business Speech - Types of Business Speech | Business Study Notes

2. INFORMATIVE SPEECH
An informative speech is a type of speech that is delivered to inform the audience about a
particular topic. High school and college students usually get to write these kinds of
speeches every now and then.
It is an interesting task as you are teaching people about a specific topic. These types of
speeches use vivid descriptions to make complex topics easy to understand. The aim of an
informative speech is to educate the audience and help them understand the information
that you are presenting.
In this guide, you’ll get to learn the definition of informative speech and find some amazing
informative speech topics. You will also get some amazing writing tips and samples. So,
let’s get started.

What is an Informative Speech?

An informative speech is one that provides information and is intended to educate the
audience. It helps the audience learn, understand, and remember the information that you
are presenting.
According to the informative speech definition:
“It is a type of speech that is intended to educate the audience about a particular subject. It
present information to explain a subject, an idea or a concept through visual aids”
The main purpose of an informative speech is to provide information regarding a specific
topic that the audience knows nothing about. These speeches require facts and figures that
support the idea of the speech. These facts and figures are collected from reliable sources to
enhance the credibility of the topic.

Types of Informative Speech

There are many ways to inform the audience about a particular topic. The informative
speech is one of those several ways. This speech can be about an object, an event, a
concept, or a process.
 There are four different types of informative speeches:
 Descriptive speech: It creates a vivid picture in the audience’s mind regarding a
person, place, event, or any other thing.
 Exploratory speech: It focuses on explaining the “how ” and ”why” aspect of the
topic.
 Definition speech: It explains what a concept or a word actually means.
 Demonstrative speech: It is a kind of step by step guide that describes how to
perform something.

How to Write an Informative Speech?

Half of the battle of presenting a good informative speech is writing it properly. If you
haven’t written an effective speech you can’t make an influence while presenting it. A
successful speech keeps the audience engaged and interested in the information being
presented.
Here is the procedure of how you can write a good informative speech:
1. Choose a Topic
Choose an interesting informative speech topic that can turn into a good speech. An
informative topic is one that educates the audience about a specific subject.
2. Create an Informative Speech Outline
Create an informative speech outline to organize the content of your speech. A typical
speech outline consists of an introduction, body, and conclusion.

3. Write the Introduction

Write a compelling introduction that grabs the audience’s attention. In the introduction tell
your audience what you’re going to talk about and what information you are going to
provide.
Below are the tips to write the introduction:
 Start the introduction with a thought-provoking hook statement that compels your
audience to listen to you.
 Express the specific purpose of your speech precisely. Make sure it contains only one idea
and tell the audience about your intent.
 Write the thesis statement that expresses the most important idea and guides the
development of the speech.

4. Craft a Strong Body

In the body section, provide facts and figures to enhance the credibility of the subject of
your speech. It is the section where you develop the main ideas of your speech.
Here is how you can organize the body of your speech:
 Define the ideas related to the topic of the speech that you want to stress
 Organize all the main points in a consistent manner so that the audience can follow them
easily.
 Provide examples from real life that support your claim.
 Smoothly transitioned to the conclusion section

Consider the time limit of the speech and add the ideas in your speech accordingly. If you
are going to present a short speech that will last only 3-5 minutes, restrict your speech to
only one idea. On the other hand, if the time limit is more than 5 minutes, add at least 3
main ideas into your speech.

5. Prepare the Conclusion

The conclusion of an informative speech is the most crucial section as it provides the crux
of the speech. It is where you provide the final thoughts that make the speech more
memorable.
The following are the tips to prepare the conclusion:
 Restate the thesis statement to remind the audience about the main idea of your speech
 Add anecdote or quotation, etc to make your speech more memorable
 Put emphasis on the key ideas of your speech.
 Intensify the feelings and emotions of the audience.

6. Proofread and Edit

After you are done with the writing procedure, the final step is editing and proofreading.
Read your speech aloud to check the flow of the content. Make sure you have used good
vocabulary and precise sentences. Correct any grammatical and error mistakes in the
speech.
Informative speeches are not like persuasive speeches, where the sole purpose is to
persuade the audience. These speeches are intended to educate and inform the audience
members about the speech topic.

Informative Speech Topics

Choosing good informative speech topics is very crucial. A great informative or
demonstration speech idea keeps the audience interested and entertained throughout the
speech. Below are some amazing informative speech ideas that you can choose for your
speech:

 The lives of the honey bees.

 How are flying cars going to work?
 Introverts make good leaders as compared to extroverts.
 How to communicate with deaf people?
 Influence of social networking sites on people’s life.
 Why should students be allowed to eat in the examination hall?
 Global warming is going to ruin all the tourist spots.
 The importance of both parents for a family.
 What does your horoscope mean?
 The secret behind cheap essay writing service.

If you are good at public speaking but speech writing restricts you from taking part in
public speaking events then you are not alone. There are many people who can deliver an
effective speech but writing a speech seems a daunting task to them.
But you don’t have to worry anymore as you have reached the right place.
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Informative Speech - Definition, Topics, and Writing Tips (myperfectwords.com)

3. What Is an Informative Speech?

An informative speech is a type of speech wherein facts are presented to a given audience.
Unlike other speech examples, it isn’t made to persuasive speech  or convince the listener
of what to do or how to think. Naturally, the speaker must be knowledgeable enough of the
topic. For instance, when a professor gives a lecture to a class, technical information on a
subject is given to the audience that is, in this case, made up of students. The lecture here is
basically an informative speech that simply explains something of interest or describes how
something is done.

Guidelines for an Effective Informative Speech

Always maintain your focus. It’s easy to swerve lanes with topics that are too broad, as
there just too many areas that may be covered. So instead, identify the specific areas that
you wish to tackle. You may also see tribute speech examples & samples .
Focus on these areas and provide supporting details for each.
If you wish to paint a mental picture for your audience, make your speech as detailed as
possible. You can do so by describing even the tiniest detail of a given subject.
Additionally, consider your audience’s needs when crafting your speech. Make sure that it
caters to their knowledge level and group. You need to be accurate, clear, and meaningful
in order for your speech writing  to be effective enough.
How to Create an Outline for Informative Speech
1. Before you create the actual outline for your speech, you need to decide on your topic of
interest. This will help you brainstorm on key points that you would want to emphasize in
your speech. You may also like dedication speech examples .
2. Next, it would be necessary to arrange these points in a certain manner. It may be in
topical, spatial, or chronological order. This will help you make smooth transitions between
different points.
3. Finally, conclude your speech . Since you aren’t meant to provide a call of action for
this type of speech, simply summarize the main points.
Remember, your speech outline isn’t your whole speech but it will serve as a draft to guide
you with your final speech.

Why Is an Informative Speech Important?

An informative speech template & example  is an essential part of learning, especially if
you want to share your knowledge on a given matter or even spread awareness to the
public. An effective informative speech provides an audience with information that are
significant, yet uncommon.
Listeners wouldn’t want to hear about things that they already know, it’s the speaker’s job
to expand the knowledge of an audience. At the end of the day, this ideal of educating a
public proves to be beneficial for both the speaker and the audience.

FREE 10+ Informative Speech Examples & Samples in PDF | DOC | Examples