CPC - PURPOSIVE COMMUNICATION information they are not aware of or they need to know

MODULE 4 more about.

Communication for Various Purposes
Ex: A lecture given by a teacher in a high school or
Lesson 1: PURPOSES OF COMMUNICATION college class
Here are some of the best practices for students to 2. The speech to entertain is usually short just to give
comprehend and practice. the audience an enjoyable and relaxing experience. You
1. Develop your listening skills can use humorous stories and anecdotes relevant to the
- focus on the messages being received. Many occasion. You can also use visual aids to augment your
students commit this practice. Instead of listening to presentation.
what their teachers are saying, they listen to what their
seatmates are saying, to what music is being played Ex: Reading a book/story to kids
through their earphones, or busy texting, or imagining
what their boyfriends/girlfriends are doing, etc. Here are some steps that can guide you in writing and
2. Pay attention to non-verbal messages delivering an entertaining speech.
– both those that you send and receive to be 1. Choose a light topic
able to respond immediately. Likewise, make sure that Do not delve into sensitive issues like politics,
your expressions and gestures support the tone of the gender, or religion. Remember that your audience is
message you are trying to convey. Take note of the diverse, so be sensitive.
body language used by others to get an indication of the 2. Enjoy the moment
level of their understanding, agreement, and comfort Be confident about you story. Look at the
with your message. reaction of your audience and adjust your speech
3. Use positive language accordingly. Make use of the current atmosphere and
– make sure that your message is presented in involve your audience in your story.
such a way that it sounds familiar, encouraging and 3. Visualize the story in your head
positive. Be deliberate in using words and phrases that Use vivid words to communicate what you
seek to build connections between you and your target really want your audience to imagine.
audience, rather than create barriers or hindrances. 4. Surprise your audience
4. Think before you speak Make sure you add some twists in your story
– recognize that is difficult to retract words before ending. This needs proper timing. The twist can
once they have been said. Pause a moment before make or break your speech, so be careful.
responding or replying to collect your thoughts, calm
your emotions and reflect upon the most courteous way 3. The speech to persuade aims to influence the
to convey your message. thinking or behaviour of its audience. It is the most
5. Finally, ask your teachers, deans or school officials, challenging speech to write and deliver because you
including your classmates what your strongest or need to organize your speech in a way that is
weakest communication skills are. acceptable to your audience without threatening of
- improve your weakest points and maintain forcing them.
and sustain your strongest points. Set a development
plan for those that need a little polishing. Commit to Persuasion - “the act of influencing someone to do
communicating with purpose – and see the amazing something or to change their mind”
results you can achieve.
Ex: A teenager attempting to convince her parents that
Lesson 2: PREPARING A SPEECH AND ORAL REPORT she needs to be able to stay out until 11pm instead of
Types of Speeches According to Purpose 10pm.

1. The speech to inform is the most common type of

What is speech or oral report?
speech. As a speaker using this speech, you need to
The standard oral report consists of:
educate or expose your audience to things or
Introduction
 - "tell the audience what you are going to tell 4. Problem-solution
them" Ex:
Main body Problem: I easily get sick because of my unhealthy
- "tell them" lifestyle.
Conclusion Solutions: Change your lifestyle.
- "tell them what you have told them" Eat fruits and vegetables.
Exercise often.
The introduction should include an overview of the rest 5. Definition
of the talk to help the listener understand what you are Ex: He is a good boy.
going to say.
2. Persuasive Communication
Oral Presentation Tips Persuasion is the process of convincing people
1. Organize your thoughts. Start with an outline and to change their attitude towards an issue and believe
develop good transitions between sections. your ideas. It is not similar to coercion because it does
2. Have a strong opening. not utilize actions that would cause damage or danger
3. Define terms early. to a person. It employs freedom to choose. Persuasive
4. Finish with a bang. communication is an effective way to influence how a
person thinks and behaves.
5. Design PowerPoint slides to introduce important
information.
3. Public Speaking
6. Time yourself.
- Public speaking, also called oratory or oration,
7. Create effective notes for yourself.
has traditionally meant the act of speaking face to face
8. Practice, practice, practice.
to a live audience. Today, it includes any form of
speaking to an audience, including pre-recorded speech
delivered over great distance by means of technology. 
Lesson 3: Informative, Persuasive Communication and
Public speaking is a presentation given, live
Public Speaking
before a crowd of people. It can cover a wide range of
1. Informative Communication
topics. The objective of the speech might be to instruct,
When you share something you know about
influence, engage, educate, or entertain the listeners.
anything under the sun, you are exercising informative
Importance of public speaking comes in handy at every
communication.
important event of our lives.

This purpose of communication is factual,

accurate, and unbiased. An informative essay aims to
Lesson 4: WORKPLACE COMMUNICATION
educate readers. When you write with this purpose, you
Benefits of Effective Communication in a Workplace
can use definition, comparison and contrast, narration,
1. Helps with Diversity
or present a “how-to” of something. Informative essays
Effective workplace communication is
should not be opinionated nor should it be persuasive.
important in companies with workplace diversity. Good
There are five structures to choose from when writing communication skills help to reduce the barriers
informative communication: erected because of language and cultural differences.
1. Cause and effect Companies that provide communication
Ex: Because the alarm was not set, we were late for training to domestic and international employees reap
work. the benefits of effective workplace communication.
2. Comparison and contrast Companies can avoid cultural confusion and
Ex: Vancouver has a mild winter, but Halifax has a cold miscommunication by training international employers
one. early in their careers and on a regular basis. Effective
3. Order or sequence communication causes productivity to increase, errors
Ex: Earlier, I thought I saw you sitting in the courtyard. to decrease and operations to run smoother.
Ex: Consequently, I ran down the stairs to find you.
 2. Global Business Transaction Increases
With global business transaction continually
increasing, the need for effective communication to
meet global demands is also increasing. Managers and
employees must know how to effectively communicate
with the company’s international counterparts.
The difference in cultures requires managers to
understand terms commonly used in a country that
another culture finds offensive. Companies that prepare
workers to excel with verbal and nonverbal
communication skills find it easier to enter into global
marketplaces than companies that do not prepare their
employees. Effective communication is important for
businesses looking to expand beyond their domestic
borders.
3. Team Building
Effective communication in the workplace helps
employees and managers form highly efficient teams.
Employees are able who trust each other and
management. Effective communication reduces
unnecessary competition within departments and helps
employees work together harmoniously.
The result of a team that works together is
highly productivity, integrity and responsibility.
Employees know their roles on the team and know they
are valued. Managers are able to correct employee’s
mistakes without creating a hostile work environment.
A manager who openly communicates with his
subordinates can foster positive relationships that
benefit the company as a whole.
4. Employee Morale
An improvement in employee morale can result
from effective communication. Although pay is a
concern for many workers, it is not their only concern.
Employees appreciate good communication coming
from management. It produces a healthy work
environment.
When employees are satisfied with their jobs,
they are able to efficiently perform their duties with a
positive attitude. Failing to communicate effectively in a
workplace leads to frustration and confusion among
employees. However, managers can alleviate such
problems by keeping the lines of communication open.
According to Jennifer Lombardo, a workplace
communication or communication in a workplace is the
transmitting of information between one person or
group and another person or group in an organization.
Lombardo added that communication is a
workplace is vital to an organization’s ability to be
productive and operate smoothly, in three (3) ways:
1. Workplace communication improves worker
productivity.
Research has shown that effective lateral and
work group communication leads to an improvement in
overall company performance. It has also been
discovered that employees who were graded as highest
in production had received the most effective
communication from their superiors. For example,
Gertrude works in engineering, and her prototypes of
toys receive accolades. She is an effective
communicator about her designs and how they will be
played with in real life by kids. In addition, she receives
specific guidance from her superiors, allowing her to
create designs quickly and efficiently.
2. Workplace communication can increase employee
job satisfaction.
Employees feel empowered if they are able to
have upward communication. This type of
communication is when information flows upward in an
organization and usually consists of feedback. If bosses
or managers are able to listen to employees and
respond, this leads to an increase in employee job
satisfaction.
In addition, employees are also happy if there is
intense downward communication, which is
information flowing down from superiors or managers
to direct reports. Gertrude recently sent an email to her
boss recommending that her department upgrade its
design software. Her upward communication feedback
was not just acknowledged but also acted upon,
resulting in a very happy design team.
3. Workplace communication can also have a positive
effect on absenteeism and turnover rates.
Communication flow is very important to
workers. Employees have to feel secure that they are
receiving truthful and updated information from
superiors. They also want to have the ability to share
ideas, thoughts and concerns within the company.
Studies have shown that even after a layoff, companies
that have excellent communication are able to retain
the surviving employees.
 WAYS TO COMMUNICATE I N THE WORKPLACE

1. Open Meeting 11. Act Out Your Message

2. Emails 12. Use The Appropriate Tone of Voice
3. One on One 13. Avoid Unnecessary Repetition
4. Create a Receptive Atmosphere 14. Create a Receptive Atmosphere
5. Communication via Training 15. Be Humorous
6. Display Confidence and Seriousness 16. Be Articulate
7. Use Simple Words 17. Avoid Mumbling
8. Use Visuals 18. Encourage Feedback
9. Listen to Your Team Members 19. Gesticulate
10. Use Body Language 20. Be Appreciative

minutes prepared later. Many government agencies use

minutes recording software to record and prepare all
Lesson 5: BUSINESS LETTERS, MEMOS, MINUTES AND minutes in real-time.
INCIDENT REPORTS

1. Business Letters
A business letter is a letter from one company
4. Incident Reports
to another, or such organizations and their customers,
An incident report is a form to document all
clients, or other external parties. The overall style of
workplace illnesses, injuries, near misses and accidents.
letter depends on the relationship between the parties
An incident report should be completed at the time an
concerned.
incident occurs no matter how minor an injury is.
2. Memos
A memorandum is a written message that is
typically used in a professional setting. Commonly
abbreviated "memo," these messages are usually brief Lesson 6: COVER LETTER AND CURRICULUM VITAE &
and are designed to be easily and quickly understood. INTERVIEW
Memos can thus communicate important information Cover Letter
efficiently in order to make dynamic and effective A cover letter is an application document you
changes. pair with your resume that explains why you want a
3. Minutes particular job, and why you think you’re the right
Minutes, also known as minutes of person for that job.
meeting (abbreviation MoM), protocols or, Curriculum Vitae
informally, notes, are the instant written record of In English, a curriculum vitae is a short written
a meeting or hearing. They typically describe the events summary of a person's career, qualifications, and
of the meeting and may include a list of attendees, a education. This is the most common usage in both
statement of the activities considered by the North American and British English. In North America,
participants, and related responses or decisions for the the term résumé is a common synonym for CV in the
activities. sense of a short career summary
Minutes may be created during the meeting by Interview
a typist or court reporter, who may An interview is a structured conversation where
use shorthand notation and then prepare the minutes one participant asks questions, and the other provides
and issue them to the participants afterwards. answers. In common parlance, the word "interview"
Alternatively, the meeting can be audio refers to a one-on-one conversation between an
recorded, video recorded, or a group's appointed or interviewer and an interviewee.
informally assigned secretary may take notes, with