Module 2:

COMMUNICATION FOR
VARIOUS PURPOSES

Bachelor of Secondary Education Faculty

Southern Leyte State University- San Juan

TOPIC 1: TYPES OF SPEECHES

Speeches are often use during occasions and schools’ programs. Speeches has the power to
move everyone and touches lives as long as they are well presented and understood all
throughout. This is why mastering the skill is something that we should all aim to attain.
Learning Outcomes
PURPOSIVE COMMUNICATION

After the lesson, you are expected to:

1. Write a speech.

Let’s discuss!
Different Types of Speeches according to PURPOSE

The four basic types of speech according to purpose are: to inform, to instruct, to entertain,
and to persuade. These are not mutually exclusive of one another. You may have several
purposes in mind when giving your presentation.
However, the principle purpose of a speech will generally fall into one of four basic
types:
1. INFORMATIVE
This speech serves to provide interesting and useful information to your audience.
Example:

• A teacher telling students about earthquakes

• A student talking about her research

2. DEMONSTRATIVE
This has many similarities with an informative speech. A demonstrative speech also teaches
you something. The main difference lies in including a demonstration of how to do the thing
you’re teaching.
Example:

• How to start your own blog

• How to bake a cake
• How to write a speech
• How to… just about anything

3. PERSUASIVE
A persuasive speech works to convince people to change in some way: they think, the way
they do something, or to start doing something that they are not currently doing.
Example:

• Become an organ donor

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• Improve your health through better eating

4. ENTERTAINING
The after-dinner speech is a typical example of an entertaining speech. The speaker
provides pleasure and enjoyment that make the audience laugh or identify with anecdotal
information.
Example:

• Excuses for any occasion

• Explaining cricket to an American
• Things you wouldn’t know without the movies

Let’s test your

skills!
Below is a picture of
a shampoo.
Make a speech or
an

advertisement that will convince the public to use this shampoo. Make your own brand of
the shampoo for your advertisement.

BRAND
X

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WRITE YOUR ANSWER HERE!

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References:
1. Pilapil, E., Pesirla A., Licen, C., Canezo, V., Graber, J., Lubrio, S., Tibus, E., Paquibulan,
P., Picardal, R. Purposive Communication, 2018, Mutya Publishing House Inc.

TOPIC 2: MODES OF DELIVERY

Speeches are always used in different occasions – from family gatherings to school affairs
and more. As a good speaker, you have also to know your audience, the occasions and the
topic as well as the type of speech you are going to make.
Learning Outcomes

After the lesson, you are expected to:

1. Identify different speeches according to mode of delivery

Let’s discuss!
Types of Speeches according to DELIVERY 1. IMPROMPTU SPEAKING
It is the presentation of a short message without advance preparation. Impromptu
speeches often occur when someone is asked to “say a few words” or give a toast on a
special occasion.
The advantage of this kind of speaking is that it’s spontaneous and responsive in an
animated group context. The disadvantage is that the speaker is given little or no time to
contemplate the central theme of his or her message.
As a result, the message may be disorganized and difficult for listeners to follow.
Impromptu speeches are generally most successful when they are brief and focus on a single
point.

2. EXTEMPORANEOUS SPEAKING
Extemporaneous speaking is the presentation of a carefully planned and rehearsed speech,
spoken in a conversational manner using brief notes.
By using notes rather than a full manuscript, the extemporaneous speaker can establish and
maintain eye contact with the audience and assess how well they are understanding the
speech as it progresses.

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Speaking extemporaneously has some promotes the advantages. Its likelihood

that you, the speaker, will be perceived as knowledgeable and credible.
The disadvantage of extemporaneous speaking is that it requires a great deal of preparation
for both the verbal and the nonverbal components of the speech.

3. SPEAKING FROM A MANUSCRIPT

Manuscript speaking is the word-for-word iteration of a written message. In a manuscript
speech, the speaker maintains his or her attention on the printed page except when using
visual aids.
The advantage to reading from a manuscript is the exact repetition of original words. As we
mentioned at the beginning of this chapter, in some circumstances this can be extremely
important.

4. MEMORIZED SPEECH
Memorized speaking is the rote recitation of a written message that the speaker has
committed to memory.
When it comes to speeches, memorization can be useful when the message needs to be
exact and the speaker doesn’t want to be confined by notes. The advantage to
memorization is that it enables the speaker to maintain eye contact with the audience
throughout the speech.

Let’s test your skills!

Directions: Identify the speech style appropriate in each statement. Write your answer in
the space provided.

________________________1. Before you cook your pasta, be sure to add a teaspoon of

vegetable oil in your pot of water.

________________________2. Parents should send their children away to boarding school

during their high school years. Students will get the opportunity to learn responsibility.
Parents will begin to respect the independence of their children. Lastly, boarding school
teaches students how to think more critically without the crutch of their familiar
surroundings.

_________________________3. Jim is my best friend, so I don't know why he chose me to

give the toast today. I have so many funny stories to tell that this birthday celebration may
turn into a roast.

_________________________4. As the President of the United States it is my responsibility

to keep you informed about the state of the country's economy.

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__________________________5. Steps to create a PowerPoint presentation

References:
1. Pilapil, E., Pesirla A., Licen, C., Canezo, V., Graber, J., Lubrio, S., Tibus, E., Paquibulan,
P., Picardal, R. Purposive Communication, 2018, Mutya Publishing House Inc.