1. Match the words with their definitions.

1. Audience Advertising that appears in

movies or TV shows.
(____)
2. Ideology A preconceived notion,
especially about a group of
people. (_____)
3. Stereotype To air a program,
especially on TV or radio.
(_____)
4. Digital advertising A set of opinions or beliefs
of a group or an individual.
(______)
5. Mobile advertising The people, considered as a
group, who watch or listen
to a performance, movie,
public event, etc., either
together in one place or
separately. (_____)
6. Denotation A type of advertising that
appears in cell-phones.
(_____)
7. Broadcast Connotation. (____)
8. Connotation What the word literally
says. (____)