Name: Baby Jane Gaspar

BUSINESS CONCEPT
“HIKARI MANGA”

EXECUTIVE SUMMARY
Business Overview
Hikari Manga is a new Japanese-themed shop that sells comic books or
popularly known worldwide as “Manga” that was authored by different Japanese
comic artists, apparel, banners, posters, and collectables set at a reasonable price
point. This business will be run by the owner, Baby Jane Gaspar, who is interested in
sharing her hobby, which is to read manga. It will be located at Tacurong City, Sultan
Kudarat. This shop will serve both youth and adults who are interested in animes
and collecting anime merchandises. Hikari Manga's intent is to provide the anime
fans community with affordable and accessible different products that will make the
target customers feel that they are in Japan. The products are brand-new and high-
quality so there is no need to go to Japan to buy.

Objectives
Hikari Manga’s main objectives are to:
 Provide employment.
 Provide high-quality anime merchandises at an affordable price.
 Make a profit.
 Continually and consistently increase the total number of
customers per month.
 Increase average length of customer relationships and decrease
customer turnover.

Mission
The mission of the Hikari Manga is to provide its customers with an
entertaining and welcome environment.

Vision
The Hikari Manga’s vision is to deliver the unexpected with an unforgettable
experience when our customer walks through our store’s door.

Competitors
 Hikari Manga have no competitor in Tacurong City.
Location
Hikari Manga will be located at National Highway, Brgy. Buenaflor, Tacurong
City, Province of Sultan Kudarat.

Product Offering
The Hikari Manga offers the following products:
 Manga
 Apparel
 Banners
 Posters
 Collectibles

Business Operations
The shop operations will be 6 days per week. Shop hours will be from 9 A.M.
to 6 P.M., Monday to Saturday.
We will accept Gcash as a mode of payment.

Financial Plan
As the owner of Hikari Manga, I invested 50,000 and 10,000 from a business
loan. Starting costs are 60,000. A positive cash flow will be produced at the end of
the month.

Possible Expenses
Rent per month – 7,000
Electricity bills per month – 4,000
Products – 35,000
Staff – 10,000
Exhibit