RECIPE VIDEO #1 - “DEMO”

HOOK DEMO FEATURE BENEFIT TEST CTA

1. Hook - capture users attention

2. Demo - Introduce product and show it off in action
3. Feature - Show off specific features of the product that has benefits
4. Benefit - Main benefit people will experience from it
5. Test - Show off testimonials or awards
6. CTA - Call to action
Example Video -> Click Here
RECIPE VIDEO #2 - “BENEFIT”
HOOK BENEFIT FEATURE DEMO TEST CTA

1. Hook - capture users attention

2. Benefit - Main benefit people will experience from it and introduce product
3. Feature - Show off specific features of the product that has benefits
4. Demo - Show off the product and what it does
5. Test - Show off testimonials or awards
6. CTA - Call to action
Example Video -> Click Here
RECIPE VIDEO #3 - “PROBLEM”
HOOK PROBLEM SOLUTION DEMO BENEFIT TEST CTA

1. Hook - capture users attention

2. Problem - acknowledge problems current audience is having
3. Solution - Introduce the product + what it is
4. Demo - Show off the product and what it does
5. Benefit - Main benefit people will experience from it
6. Test - Show off testimonials or awards
7. CTA - Call to action
Example Video -> Click Here
RECIPE VIDEO #4 - “3 REASONS WHY”
HOOK Reason #1 Reason #2 Reason #3 CTA

1. You can give more or less than 3

2. Use real customer reviews for ideas
3. Demonstrate the reasons throughout your video
4. Hook: 3 Reasons Why _ product or service is beneficial, better, or worth
trying.

Example Video -> Click Here

SPICES #1 - “TESTIMONIAL MASHUP”
1. Use a collection of different testimonial videos to tell the story
SPICES #2 - “FOUNDER”
1. Use a hook about the founder
2. Have the founder tell the story
3. Best applied to the problem or solution recipe
SPICES #3 - “STORY TELLING”
1. Use a hook about “I’ve been dealing with (problem) and found (solution)”
2. Best applied to a Problem recipe
SPICES #4 - “TRYING PRODUCT”
1. Use a hook about “Trying the (product) everyone has been talking about”
2. Best applied to a Demo recipe
RECIPE PHOTO #1- “Perceived Value”
RECIPE PHOTO #2- “PROBLEM SOLUTION”
RECIPE PHOTO #3- “CLOSEUP + BENEFITS”
RECIPE PHOTO #4- “CLOSEUP + GUARANTEE”
RECIPE PHOTO #5- “CLOSEUP + HEADLINE”
RECIPE PHOTO #6- “CLOSEUP”
RECIPE PHOTO #7- “PRODUCT FLAT LAY”
RECIPE PHOTO #8- “CLOSEUP + AUTHORITY”
RECIPE PHOTO #9- “CLOSEUP + FEATURES + OFFER”
RECIPE PHOTO #10- “CLOSEUP + SPLIT SCREEN +
HEADLINE”
RECIPE PHOTO #11- “CLOSEUP + OFFER + SOCIAL PROOF”
RECIPE PHOTO #12- “CLOSEUP + OFFER”
RECIPE PHOTO #13- “CLOSEUP + REVIEW”
RECIPE PHOTO #14- “CLOSEUP + VARIETY”
RECIPE PHOTO #15- “PRODUCT DEMO”
RECIPE PHOTO #16- “PRODUCT LIFESTYLE”
RECIPE PHOTO #17- “US VS THEM”