CLASS MA-2

NOKEN HANDCRAFTS

SHARANI SAFIRA S

22110440

STIE TRI DHARMA NUSANTARA

2023
 LIST OF CONTENS

A. MAIN TITLE
B. LIST OF CONTENS
C. DISCUSSION

1) About a product
2) Perating costs and profits
3) Target marketing
 DISCUSSIONS

1. About the product

a) Name of product
My name brand is Noken Handcrafts,and my first product is knitting
bag
b) Philosophy of the product name
My product name is noken, noken is an indonesian culture that is
processed by the creaticity, taste and work of the papuan people
who have thirived for a long time.
I chose this knitted product because it is handmade and easy to
make.
c) Logo and philosophy
The philosophy of my brand logo, because in the logo theree is an
image of thread and needle. It can be interpleted that thread and
needle are one of the materials and tools for making these product.
d) Product excellence
1. Can be taken any where
2. It can be used to store wallets and cell phones

2. Operational costs and profit earned

Ingredients :
1. Knitting yam Rp15.000/roll
2. Needle Rp2.500

I bought 3 rolls of the thread to make 2 pieces.and a also bought 2

needles for manufacturing process

So the costs incurred for the noken bag are :

-Rp16.000 x 3 = Rp48.000

-Rp2000 x 2 = Rp4000
So the operational costs that i spend are as much as :

-Rp48.000 + Rp4000 = Rp52.000

And i sold it for:

-Rp35.000/pcs

I get a profit from selling noken bag of :

-Rp70.000 – Rp52.000 = Rp18.000

3.Target marketing
My target market is all walks of life,because almost everyone
uses a bag to travel.