RESEARCH PROJECT PROPOSAL

THE INFLUENCES OF COVID-19 ON CONSUMER

BEHAVIOR IN CLOTHING INDUSTRY IN
VIETNAM

Student’s name: Ngo Hoang Tuan Dat

ID: 10210732
I. Research project objectives

- Outline several elements that affect consumers' purchase choices by examining

a group of individuals between the ages of 19 and 26 before and after the Covid-
19 epidemic.
- Examine the data from the group study for a more thorough examination of the
underlying principles of consumer buying.
- Making ideas and proposals for the apparel company to change their operational
procedures in order to improve performance going forward.

II. WBS and GANTT chart

1. WBS chart
 2. Gantt chart

III. Resources and cost

Resources Expected cost

Participants from Vietnam aged from 19-26 Free

Documents, article, and information journal 200.000 vnd

from previous studies from google scholar
refer to the same title

Guidance from lecturer and tutor in Free

university
Publish survey sheet and collecting data Free
through google form

Internet access through phone data 100.000 vnd per month

package

IV. Risk management

Risks Likelihood Impact Weight: Risk Details for

(0.25,0.5,0.75) (1 to Likelihood response your response
5) * Impact strategy

Health issue in 0.25 3 0.75 Mitigation Ensure the

3 weeks before body has a
the due date balance of
good nutrition
and daily
activity
(running,
football)

Participants 0.5 4 2 Mitigation In order to

don't complete recover, start
the research or gathering data
give sloppy at least three
answers to the weeks before
questionnaire. the deadline,
and
periodically
assess its
amount and
quality.

Research- 0.25 2 0.5 Avoid Use a high-

related quality bag to
equipment properly
(phone, laptop, protect the
and iPad) that gadgets when
was misplaced traveling
or had hardware between
issues places, and be
on the lookout
for potential
thieves in the
area.

Data loss as a 0.5 3 1.5 Avoid Utilize Google

result of Docs when
software conducting
mistake research to
prevent data
loss by storing
online.
duplicate the
information
gathered.

V. Quality management
Project deliverables Deliverable quality Quality control activity
standards/ Criteria
Literature review Relevance To show the relationship
between a current report's
To compile and assimilate topic—"the impacts of
the body of information Covid-19 on customer
already known in a subject behavior in the garment
business in Vietnam"—and
Highlight the lines of earlier research or studies
inquiry used in past studies on the same issue from
and offer novel ideas respected sources like
based on the theories and journals, reports, etc. from
hypotheses tested in Google Scholar.
earlier studies.
In order to support and
define milestones for the
aforementioned issue,
researchers looked at
previous research papers
to get ideas for how to
conduct their own survey,
including the ways to do,
how to survey, survey
scale, and objectives.
These findings on the
factors influencing the
decision to leave
employees generally and
the tourism industry
specifically served as the
basis for their work.
Methodology Sampling strategy: Posting Create the questionnaire
about the subject on social and test it by emailing it to
media and sending a close friends for feedback.
Google Form to roughly 50 Ensure that it is pertinent
people via Facebook and to the goals and simple for
Instagram (Quantitative each participant to grasp.
method)
PMP Define the issue's scope Obey the teacher's
and objective. instructions
When doing research
projects, identify risks, 4 levels including the
quality, and dangers in parent-child connection in
detail. the WBS
Set the time for an Project Libre, GANTT chart
appropriate period of time.

A survey guide An overview of the steps
you took leading up to and
during the survey
a methodical procedure
a reasonable verdict
An analysis report of Give analysis results and
results information gleaned from
polls.
Provide crucial information
Brainstorming encourages
creativity in problem-
solving.
The basic strategy is to: -
Identify the survey
respondents; - Determine
the requirement of each
piece of information and
each information source.
- By stating the sequence
in which each question will
be presented, you can
ensure that every applicant
has a complete
understanding of the
subject being covered in
the survey.
A systematic approach: -
Repeated techniques are
used in surveys to
anticipate and reduce
issues like missing data.
Fair evaluation: - The
complete survey method
should be standardised
before deployment to
make it easier and more
obvious to examine the
caliber of replies.
- When all participants use
the same survey approach,
it is simpler to compare
and select the best replies.
Additionally, it will be
straightforward to find a
pattern or draw
conclusions from each
response, even if the
replies vary.
Based on the outcomes of
reports that guarantee
consistency, objectivity,
and accuracy with the
obtained data, the process
 for the analysis's ultimate
results.
A final research project Detail all research findings
report and assess the veracity of
your own conclusions.
Give a solution to the
research question.
Examining the Validity of
the Generalizations
of information synthesis is
assessed as being
effective or ineffective.
The analysis based on the
results will enable analysts
have an overview through
the thorough analysis and
the final statistics, which
will not only save time
when drawing conclusions
for the report. The report's
conclusion will become
more prestigious and
comprehensible from
there.
The outcomes analysis
report also provides the
analyst with actual
indicators and data so that
he can demonstrate
changes in pertinent
numbers from earlier
analyses and highlight
predictions for the future
based on actual facts.
Reports are frequently
written, include thorough,
understandable findings,
and provide facts or data
to back them up.
Verify the accuracy and
logic of the data, examine
the facts and
methodologies, arrange
and organize the findings
in line with the report's
flow.
Make sure a
straightforward report
contains adequate
headings, bodies, and
conclusions, as well as
citations and other
 information. Verify the
information obtained
during the survey or
interview process, and
compare the completed
report to the one that was
expected.

VI. Stakeholder communication plan

Who are the Their role in the Phases that How to contact Contact
stakeholders? research project they take part frequency
in
Parents Provide budget Whole process Direct, 4 times per
and help calling conversation weak
for participants Phone call
Research Data for analysis Data collection Messenger, One during the
participants Facebook, project
Instagram,
Email
Teachers Giving instruction Whole process Direct Twice per
from for each research conversation, week
university phase email

Giving feedbacks
and suggestion

VII. Brief description of methodology

1. Differences between quantitative and qualitative methods

Theme Quantitative Qualitative

Definition This is the method a
researcher uses to gather
and examine numerical
data. Utilizing
mathematical patterns,
ideas, or hypotheses
connected to a current
study issue is the objective
of the quantitative method.
The researcher can
determine the link or
connection between
variables in the form of
When all of the information
is gathered in the form of
non-numerical data, such
as text, images, video
clips, etc., this procedure is
used. The purpose of the
qualitative technique is to
determine the link between
the responses of the
various participants after
carefully studying or
assessing the precise data
about the subject of
 statistics using the
quantitative analysis
technique. As a result, the
quantitative approach
places a strong emphasis
on measurement and the
necessity of using huge
numbers of samples.
Method Questionnaire survey
(online, telephone, or face-
to-face survey)
research that has been
collected. As a result, the
qualitative technique,
which is typically used to
tiny samples, attempts to
investigate about
comprehending rather than
measuring.
In-depth interview:
structured in-depth
interview; semi- structured
interview; unstructured
interview. Focus group
discussion.

Data collection Typically, data collecting Data collecting forms for

relies on preconceptions. prior studies are not
required to be followed
exactly or rigidly.
Data analyze The approach is used to In order to thoroughly,
test, examine, measure, carefully examine,
and evaluate the link develop, and grasp the
between the report topic or problem and the goal of
problem and the overall the report, the approach
opinions and helps aids researchers in
researchers respond to the providing answers to the
issue through the question: question "What, Why, and
"How many" How" about the topic.
Advantages - High generality, high The crucial role that
dependability, and good researchers play will help
representativeness of the us comprehend issues that
research results. are frequently neglected by
- Managing the survey quantitative methods. -
process takes less time, The research topic will be
and the researcher may evaluated from an insider's
include technology. perspective. The
Since statistical analysis researcher's actions and
based on the mathematical attitudes can also be
concept can explain the examined using this
quantitative data, the approach.
procedure is objective, and - Being extremely flexible
the end result is rational due to the method's lack of
and scientific. a predetermined
- The data analysis questionnaire format.
process is moving along - Making it simpler for the
more quickly thanks to the researcher to discover the
 ability to employ analysis
software, which helps
analyze large amounts of
information quickly and
accurately while requiring
less technical expertise.
Disadvantages The issue's extra affecting
factors are not completely
taken into account by a
simple numerical analysis.
Quantitative techniques
just take into account
numerical data, but in
practice, many additional
factors that must be taken
into account based on
research findings, often
with errors, must be taken
into consideration.
2. Differences between interviews and surveys
Interviews
Definition The most typical technique
for gathering data in
qualitative research is this
one. A structured
discussion involves at least
two participants: the
interviewee and
interviewer alternate
asking and answering
questions. The researcher
may more fully
comprehend, articulate,
and investigate the
opinions, behaviors,
experiences, occurrences,
etc. of study participants
using this approach.
Interview questions are
frequently open-ended in
order to obtain specific
information. (Frank, 2000)
pertinent information.
- It often costs extremely
little money and little time
to perform a qualitative
research assignment.
Due to the time and money
required for qualitative
research design, it is
usually impractical to plan
for a large sample size.
Consequently, it is difficult
to use conventional
dependability
requirements.
Qualitative data analysis
might be difficult. It need
subject-matter competence
to interpret qualitative data.
Surveys
By gathering data from a
representative sample of
that community and
estimating those
characteristics through the
methodical application of
statistical methodology,
this is the process of
examining or questioning a
chosen sample of people
to learn more about the
characteristics of a
particular population. In
addition, the survey is
typically offered with a
significant number of
participants. (Fink, 2016)
Technics Direct interview
Telephone interview
Computer assisted
interview (CAPI)
Advantages and One-on-one interviews
Disadvantages of each
technic • Advantage:
The interviewer's ability to
communicate with the
interviewees and explain
the goal of the interview,
the specifics of the
questions, etc. allows for
more detailed and topic-
specific responses.
The exam questions'
purpose is more effectively
served.
The interviewer can
produce a wide range of
supplementary data that is
useful for assessing the
respondents.
• Disadvantage:
The interviewer can only
speak with a certain
number of responders at
once. As the number of
interviews increases, costs
will go up and interview
lengths will also.
The interviewer should be
qualified to conduct the
interview by virtue of
training, experience, and
knowledge.
Information processing is
Paper questionnaire
Web based questionnaire
1/ Paper-pencil-
questionnaires:
 Advantage:
Surveys may be conducted
with numerous
interviewers at once for a
speedier and more
practical method of
information gathering.
Paper-and-pencil surveys
encourage more thoughtful
replies since respondents
are more inclined to take
the survey seriously.
When conducting surveys
with paper and pencil,
surveyors and respondents
will communicate with one
another.
• Disadvantage:
The cost of survey
supplies like paper, pens,
ink, and other items may
be included.
The replies must be kept
on file since they are an
important step in the data
gathering process.
The time it takes to extract
and synthesize data on a
computer is a result of the
fact that every response is
written on paper.
difficult and costly.
2/ Telephone interview:
• Advantage:
saving time and money
Don't put too much effort
into making sure all
interviews or applicants
are ready, especially for a
direct interview.
Simple to accomplish
because almost everyone
has a mobile phone and
personal phone number.
• Disadvantage:
Managing the environment
of the interview is difficult
for the interviewer.
The interviewer is not
aware of any extra
personnel or equipment
that the candidate may be
using.
3/ Computer Assisted
Personal Interviewing
(CAPI):
 Advantage:
The interviewer may
conduct the interview
whenever and wherever
they like, provided that the
network and internet
requirements are satisfied.
Instead of conducting in-
person interviews, you
may save time and
address regional concerns.
2/ Web based
questionnaires:
 Advantage:
A web-based
questionnaire project will
take less time to finish than
a paper-and-pencil one
since the data and
information will be
automatically collected and
made available into
software or calculating
algorithms.
Computers and other
suitable electronic devices
will be used for the bulk of
tasks, saving surveyors
money on survey supplies
like paper, pens, ink, etc.
When all operations are
carried out by automated
software and algorithms,
data processing is more
dependable. Additionally, it
will be easy for survey
participants to participate
in answering questions,
and survey participants will
be able to do analysis
once data is available.
 Disadvantage:
With web-based questions,
the biggest problem is
typically the caliber of the
response forms. Since
survey takers sometimes
don't connect with replies,
the response rate
fluctuates, and the data
collected is frequently
 inaccurate, it can be
The interviewer can reduce difficult to manage the
illogical expenditures group of survey
including travel, participants.
communication, meals,
and the location of the Online surveys are not
interview. suitable for demographics
with low technology
• Disadvantage: literacy or environments
with inadequate
because a good internet infrastructure that is
connection is essential to survey-friendly.
the interview process.
Therefore, problems with
the internet connection,
such as distorted sound,
missing graphics, etc., can
significantly impact an
online interview and lead
to inefficient
communication that
requires repeating
information and questions.

3. Reason behind methodology decision making

I choose to use a quantitative research methodology to examine the effects of Covid-19

on customer behavior in the Vietnamese clothes market. I'll employ a survey strategy.

to collect information for the study paper in quantitative research. Since the purpose of
quantitative research is to evaluate claims, it may be used to support or supplement
such claims by employing data, algorithms, theories, and hypotheses that are relevant
to the topic under study. new studies in the subject (if any). Additionally, by analyzing
the arguments and obtaining tangible evidence to back his own assertion, the
researcher might do so by employing statistics and survey data (Davies & Hughes,
2014). By combining quantitative research with survey methods, I will be able to identify
the elements from earlier academic studies that are most likely to have a broad impact
on consumers' decisions.