The document discusses negotiation techniques. It explains the concept of a reserve price, which is the minimum price a seller is willing to accept or the maximum price a buyer is willing to pay. The area between the buyer's reserve price and the seller's reserve price is called the bargaining zone or negotiation zone, which makes an agreement possible.
The document discusses negotiation techniques. It explains the concept of a reserve price, which is the minimum price a seller is willing to accept or the maximum price a buyer is willing to pay. The area between the buyer's reserve price and the seller's reserve price is called the bargaining zone or negotiation zone, which makes an agreement possible.
The document discusses negotiation techniques. It explains the concept of a reserve price, which is the minimum price a seller is willing to accept or the maximum price a buyer is willing to pay. The area between the buyer's reserve price and the seller's reserve price is called the bargaining zone or negotiation zone, which makes an agreement possible.