Name of my business:

"Green Eats" - A sustainable and eco-friendly restaurant.

Goals of my business:
a) To provide healthy and sustainable food options to our customers
b) To reduce our carbon footprint by implementing eco-friendly practices in our restaurant
c) To create a community of like-minded individuals who prioritize sustainability in their lifestyle

Uniqueness:
Green Eats is unique because it focuses on sustainability and eco-friendliness as the core values of the
business. Our restaurant uses local and organic ingredients, implements composting and recycling
programs, and operates on renewable energy. We also prioritize sustainable packaging and have
eliminated single-use plastics from our operations. This sets us apart from other restaurants that may not
prioritize environmental sustainability.

Target Market:
Our target market includes environmentally individuals, health-conscious customers, and those who
prioritize sustainable and ethical food options. Our restaurant will be located in a urban area, targeting
working professionals and families who value sustainable practices in their daily lives.

Marketing Strategy:
Due to the pandemic, we will focus on online marketing and social media campaigns to promote our
restaurant. Our marketing strategy includes:
a) Social media marketing - We will create engaging content and promote it on social media platforms
like Instagram and Facebook.
b) Influencer marketing - We will collaborate with local eco-influencers and bloggers to promote our
restaurant.
c) Virtual events - We will host virtual events such as cooking workshops and live Q&A sessions with
our chef to engage with our audience.
d) Contactless Delivery - We will offer contactless delivery options to ensure the safety of our customers.
e) Online ordering - We will offer online ordering and payment options to minimize contact and facilitate
safe transactions.
Overall, we will prioritize the safety of our customers and staff while implementing sustainable and eco-
friendly practices in our operations. By providing healthy and sustainable food options, we aim to create a
community of individuals who share our values and support our mission of promoting environmental
sustainability.