a) Allergens and Dietary Information:

At Fuente de Duo, we recognize the importance of catering to diverse dietary needs and ensuring
the safety and satisfaction of all our customers. To address allergens and dietary concerns, we will:

1. Transparent Menu Labeling: Clearly label all our dishes and beverages with a comprehensive list
of ingredients used, highlighting any potential allergens present.
2. Accommodate Special Diets: Offer a variety of vegetarian, vegan, and gluten-free options to
cater to customers with specific dietary preferences or restrictions.
3. Prevent Cross-Contamination: Implement stringent food handling and preparation practices to
minimize the risk of cross-contamination and ensure the safety of allergen-free dishes.
4. Staff Training: Thoroughly train our staff about allergens and dietary considerations to provide
accurate information and assistance to customers.
5. Customer Education: Display allergen and dietary information prominently on our menu and
signage to empower customers to make informed choices.

I. Competitors Risk:

a. Location:

Fuente de Duo Street Food Cart acknowledges the significance of a strategic location in maximizing
visibility and customer reach. To mitigate competition risk and optimize location selection, we will:

1. Market Research: Conduct thorough market research to identify areas with high foot traffic and
a mix of locals and tourists, aligning with our target audience.
2. Differentiation: Highlight our fusion concept and unique menu offerings to set ourselves apart
from nearby competitors and attract customers seeking innovative taste experiences.
3. Flexibility: Maintain a flexible approach to locations, participating in local events, food festivals,
and collaborations with other businesses to expand our presence and exposure.

b. Brand Image:

Building a positive brand image is pivotal for the success and long-term sustainability of Fuente de Duo.
To establish a strong brand image, we will:

1. Quality and Creativity: Ensure consistent delivery of high-quality fusion dishes, paired with
creative food presentation that engages the senses and leaves a lasting impression on
customers.
2. Customer Engagement: Prioritize friendly and attentive customer service to foster positive
interactions and build lasting relationships with our clientele.
3. Social Media Presence: Maintain an active presence on social media platforms to interact with
customers, share updates, and showcase our fusion creations to generate excitement and
interest.
4. Community Involvement: Engage with the local community through events, sponsorships, and
partnerships to demonstrate our commitment to the city's street food culture and gain
community support.