ROLIE”S FRUITS &VEGETABLES

BUSINESS PLAN
START UP BUSINESS PLAN
2023-2024
  EXECUTIVE SUMMARY OF BUSINESS IDEA
 OBJECTIVES OF THE BUSINESS
 BUSINESS STRATEGY
TABLE OF  DESCRIPTION OF PRODUCT

COTENTS  BUSINESS OWNERSHIP,MANAGEMENT AND

STAFFING
 MARKETING ANALYSIS
 FINANCIAL ANALYSIS
 EXECUTIVE SUMMARY

 ROLIE”S FRUITS AND VEGETABLES will be a company which provides

fresh and vegetables to the customers at reasonable price and at
their convenience .The company will be aiming for customers
satisfaction and retention rather than on expansion and huge
growth. The company will be delivery fruits and vegetables at the
door of the customer or their nearleast spaza shops The villagers of
MASHAU and NWAXINYAMANI VILLAGE do not have access to the
easy going vegetables market so, they have to purchase their
required produces from the mall and super markets which sell
these fruits and vegetables at higher margins .The convenience
and quality produce will ensure the customers satisfaction will be
the seed for the company development and growth
 To provide qualitative fruits and vegetables to
consumers at reasonably price

To benefit from eliminating the limitations of

existing traditional supply chain

OBJECTIVE We would advertise about our product through

OF THE various media channels like TIK TOK ,websites

,pamphelets and cable advertisement , fm

BUSINESS
,direct email and our social media page

Exceed cusomers expectations for service and

product

Develop a sustainable start up business that is

profitable
MISSION, VISION AND
NATURE OF THE BUSINESS

 MISSION
 To become a market leader in fruits and
vegetables market in HA MASHAU and other
villages within 6 years
 Vision
 To provide fresh fruits and vegetables service to
customers and to be a global player
 NATURE OF THE BUSINESS
 ROLIE”S fresh fruits & vegetables HOME delivery
  STRENGTH
 This project will provide a direct and indirect employment
to the people around and outside HA MASHAU village but
also the project will be of high quality at reasonable price
and people will afford it to build strength of their health
 The land is fertile enougn to support the growth of
vegetables
 Weakness

BUSINESS  The weather condition especial dry season in HA MASHAU

can affect the project as it will be going to use water
mainly resources in the growth of water
STRATEGY  OPPORTUNITY
 Technology and infrastructure development like irrigation
system and feeder roads that helps transportation of crops
from the farm to the villages
 THREATS
 Diseases and pest that may attact crops which are hard to
eliminate may cause the crops to die or affect the quality
of crops
DESCRIPTTION OF
PRODUCT OR SERVICE
 PRODUCT AND SERVICES
 Primary product of the company is fruits and vegetables .It
will include all the seasonal fruits &vegetables
 FRUITS :
 Banana ,mango apple ,grapes,papaya and oranges
 VEGETABLES:
 Potato,tomato,onion ,chilly,ginger,lettuce
,cabbage,carrot,spinach exc
 SERVICE:
 Order taken over phone and on websites online and home
delivery on minimum purchase of R10.00
BUSINESS OWNERSHIP ,MANAGEMENT AND
STAFFING