BUSSINESS PLAN OF VEGETABLE PACKAGING COMPANY

1-EXECUTIVE SUMMARY
Vegetable packaging company is a startup business offering the vegetables with
packaging and shipping. Our current business locates outside the city near to
afgooye firms and provides goods with services of the vegetables. First we need
to sign contract with Afgooye firms which is to take over all the ripe vegetables.
Then to save it using suitable machine and to deliver all the markets. Our target
market is to provide clean vegetables instead of having wasted and to reduce
defectiveness and costs. Our objective is to serve all the sectors households,
hospitals, hotels, and small markets with clean and easy packaging at minimum
cost. Our vision is to expand our company to the regions of the country and to
make more profits

2-CURRENT MARKET SITUATION

MARKET DESCRIPTION
Vegetable packaging company is new business to the market at this time is a
problems that suffers most market before 7 months I did some research about
this problem and I asked some sellers in BAKAARO market and SUUQA WAYN
even I visited hotels like HAYAAT hotel, SAFARI hotel and DIGFEER hospital they
all suffering the same problem of the vegetables of perishing and wasted they
order they want 10 gets perish

PRODUCT REVIEW
Sellers and suppliers have some problems about the vegetables during my
research I have contacted with firmer in afgooye she told me that the biggest
problem is when vegetables get ripe they cannot store more than few days so
they call the sellers of the markets and to beg them to take the vegetables even
sometimes they need to make a lot of offers. And also I contacted with some
sellers and they told me that they facing problems like cost shipping and some
time when shipping the vegetables a lot gets perish and the cost is on them and
also the vegetables is not clean

CHANNEL AND LOGISTIC REVIEW

Our vegetables will delivered to all markets with suitable packaging and shipping
we will contact to each market and record they order of vegetables and then with
fixed time we will ship each order to their market position even the hospitals and
hotels will make orders and then we ship to them, big meetings that runs the
government also needs vegetables, big events all that. As we grow we will offer
more segments and reach to the entire country

COMPETITIVE REVIEW
As this time there is no competitor in the market but the future will be so we
need to add more features as the time goes on so to ensure quality of the
packaging and the customer care issues with minded price

3-OBJECTIVES AND ISSUES

Our marketing objective is to launch our vegetables to our target customers with
high quality packaging while achieving profit for the company

Our objectives are:

1-provides healthy vegetables with high quality packaging

2-also we make value for vegetables we make it as kg

3-we provide package that are friendly with environment

The issue of the packaging vegetables is to convince sellers with friendly

packaging environment

Another issue is that we need more electricity and some chemicals to prevent
bacteria of perish

4-SWOT ANALYSIS
STRENGTH

Pure and clean from bacteria

Friendly packaging with kgs

WEAKNESS
A lot of costs

Lack of Machines

OPPURTUNITRY

Large market of vegetable packaging because its unique market

THREATS

Later a lot of competitors because its new market for business

5-MARKETING STRATEGIES
Vegetables packaging strategy will involve developing a more for the same
positioning based on extra benefits for the price, extensive advertising, and
expended distribution in order to increase our revenue and growth rate.

Product

Vegetables will be sold with all the features described in the product review
section. Clean and healthy vegetables in friendly environment packaging designed
to maintain non perish vegetables at the future we will add a lot of segments like
making juice from vegetables with bottling just we need four machines only and
some staffs

Price

Vegetables will be sold for a suggested retail price $ 0.5 For a kg and it depends
on

We believe that we have product quality and features advantages. This pricing
strategy coupled with our efficient storing and packaging methods, aids in
achieving our relatively high market share.

Place

We will be presenting our products for the first time in lower shabelle region.
Then we use company vehicles for delivering to the all markets we hope to
capture sixth percentage of the vegetables of the markets in Mogadishu in first
few years. After that we hope to move on the rest of the country

Promotion

We will encourage improving the relationship between the sellers buyers and
farmers. We also provide health advices about vegetables through doctors with
influence and detailed information about our vegetables benefits

6-BUDGETS
Vegetables company is expecting sales to achieve $4000 per day with a price 0.5
Per kg for the 8000 kg. Also Vegetables Company expects to reach break-even
after selling 180000 kg for 0.5 per kg which will cover our fixed cost $15000 and
variable cost $0.2 per kg

7-CONTROLS
Vegetable company is planning to control the health vegetables and customers
satisfaction we will control it daily. This will enable the company to react quickly
in correcting all the problems. Vegetables company also will control monthly sales
and expenses

Control tools in order marketing sure that the right amount of money is spent on
the right thing or to determine whether this project will be successful or not.

THE END