Senior High School Department

Survey Questionnaire
Name (Optional): ________________________ Year started the business: _____
Category of Tourist Spot Managed (Put a check mark on the appropriate choice):
Natural Attraction (e.g., parks, mountains, cliffs)
Man-made tourist attractions (e.g., entertainment parks, restaurants, museums, anything
built, zoos)
Special Events (e.g., markets, festivals, entertainment venues)
Instruction: Considering your experience as a member of the tourism industry of Baguio-Benguet
for the past years, place a check (/) mark in the box that best represent how you agree on the
following statements. There are no or right answers. Your answers will be kept strictly confidential
and you will not be identified.

I. Challenges Encountered
These could be the factors you and your business have encountered for the past years before and
during the COVID-19 pandemic.
STATEMENTS 1 2 3 4 5
Strongly Dis- Un- Agree Strongly
Disagree agree decided Agree

A. POLITICAL
1. The government-issued tax is pricey.
2. Business regulations by the government is tight.
3. Government policies are hindering us in improving the
business.
4. Business requirements by the government are too many
and time-consuming.
5. Health protocols during the COVID-19 pandemic restrict
our operation.
6. There was a lack of subsidies provided by the government
during the pandemic.
B. ECONOMIC
1. The inflation weakens the business’ performance.
2. Due to inflation, we cannot afford equipment and other
materials for the business.
3. Our pricing (entrance fee and other expenses) can be a
reason why the number of customers we have is limited.
4. The COVID-19 pandemic reduced our capital and income.
5. The COVID-19 pandemic caused our staff unable to work
(unemployment).
6. Our financial status hindered the need to renovate and
improve the area/service.
C. SOCIAL
1. Customers only visit the places that are trendy and
popularized by celebrities.
2. People look for ‘aesthetic’ designs/areas.
3. Customers expect too much of the place because of
pictures posted online.
4. There is a lack of facilities.
D. TECHNOLOGICAL
1. Our staff has a hard time navigating technology like the
internet and gadgets.
2. Technology illiteracy slows down responsiveness to
customer’s query online.
3. Our internet connection is slow.
4. High technology equipment are lacking.
E. ENVIRONMENTAL
1. Our location is a disadvantage. It is hard for the
customers to find the route going to us.
2. Our area is surrounded by environmental issues (soil
erosion, degradation).
3. Smoking is allowed within our area.
4. Unsanitary restroom is a problem.
5. The temperature and climate is a factor.
F. COMPETITIVE
1. We cannot secure good number of customers because of
competition.
2. Customers prefer tourist spots that are more popular and
trendy.
3. The business has similarities to others, there is no
uniqueness.

II. Frequency of Challenges Encountered

These could be the factors you and your business have encountered for the past years before and during
the COVID-19 pandemic.
STATEMENTS 1 2 3 4 5
Never Rarely Sometimes Often Always

A. POLITICAL
1. We are suspected by the government for violation of
law and ordinance .
2. We cannot fully operate because of health protocols
and government regulations
B. ECONOMIC
1. We have to adjust our pricing so that the customers
could afford our services.
2. The maintenance of the business costs more than the
income.
C. SOCIAL
1. We encountered terrible attitude of tourists.
2. We do not have enough customers visiting.
3. Tourists look for areas that are worth posting on
social media and take pictures that are
“instagrammable”
4. Customers are disappointed because they expect too
much of the place due to pictures posted online.
5. We have encountered unpleasing attitude of
employees.
6. There is a lack of security; tourists felt unsafe.
D. ENVIRONMENTAL
1. We have to close our operation early due to bad
weather conditions.
2. Tourists leave unpleasant amount of waste upon
visit.
3. Unsanitary restrooms.
4. We encounter tourists that are smokers.
E. TECHNOLOGICAL
1. Technology illiteracy slows down responsiveness to
customer’s query online.
2. Customers complain for slow internet connection.
3. Some business activity is slowly processed due to
lack of equipment.
F. COMPETITIVE
1. We cannot secure good number of customers
because of competition.
2. Customers compare our services to others.
III. Advertising Strategies and their Frequency of Use
These could be the advertising strategies your business has utilized for the past years before and
during the COVID-19 pandemic. Then, determine how you usually utilize these strategies. You may
only pick the appropriate choice/s.
INDICATORS Frequency of Use
1 2 3 4 5
Never Rarely Sometimes Often Always

1. Advertising using Google

2. Social Media
a. Facebook
b. Instagram
c. TikTok
d. YouTube
3. Print
a. flyers
b. brochure
c. newspaper
d. magazine
e. postcards
f. billboards
4. Broadcast
a. TV ads
b. radio ads
c. podcast