COMPANY BACKGROUND

The coffee house is more famous in Taman Permai by the public and the name of the coffee
shop is Lim Coffee House. Lim Coffee House business that sells various types of food and
drinks in Kota Permai. The founders of the Lim Coffee House business are Mr. Lim Seng Hoe
and Mr. Lim Gaik Shen. The branch is being prepared and may open in 2022 to 2023. He is
looking for skilled people to train as branch managers in the future.The type of business is a
partnership company and the partner name is Mr. Lim Sheng Hoe. The Lim Coffee House was
established on 01 July 2019, under the Business Registration Act 1956. Lim Coffee House
commenced business on 03 September 2019.

Opening hours for Lim Coffee House are 7:00 am to 4:00 pm. In addition to taking bookings for
special events like holidays, restaurant anniversaries, Father's Day, Mother's Day, and other
occasions, the researchers seek to make the restaurant a top choice for patrons. The business is
assisted by 6 employees, namely 1 employee who is the manager, 2 employees to serve
customers, 3 employees to cook and prepare food and 1 employee to soak water for customers
and serve customers.

Tomato egg tofu ramen and herb soup are the most popular varieties of noodle soup. Nasi Lemak
Rempah, a rice dish, is the most well-liked. The meals are prepared the same day they are
delivered and the seasoning is created by the boss himself. The food is very fresh and excellent.
This Penang restaurant serves breakfast and dinner in addition to its RM8.90 deal on rice and
soup.

The target customers for Lim Coffee House is anyone who drinks coffee especially the people
who leaves Taman Permai. Not only that coffee lovers also target customers.The smooth liquid
never fails to give joy or satisfaction whenever it is being drank. Mr. Lim run Lim Coffee House
successful because of business plan. Business plan help him thoughts, ideas and plan. In
addition, business plan play a key role in helping him organize his thoughts and ensure that all
elements of business are addressed
4.0 COMPANY BACKGROUND A company is a legal entity formed by a group of individuals to engage in
and operate a business commercial or industrial enterprise. A company may be organized in various
ways for tax and financial liability purposes depending on the corporate law of its jurisdiction. The line of
business the company is in will generally determine which business structure it chooses such as a
partnership, proprietorship, or corporation. These structures also denote the ownership structure of the
company. They can also be distinguished between private and public companies. Both have different
ownership structures, regulations, and financial reporting requirements. A company is essentially an
artificial person also known as corporate personhood in that it is an entity separate from the individuals
who own, manage, and support its operations. Companies are generally organized to earn a profit from
business activities, though some may be structured as nonprofit charities. Each country has its own
hierarchy of company and corporate structures, though with many similarities. A company has many of
the same legal rights and responsibilities as a person does, like the ability to enter into contracts, the
right to sue (or be sued), borrow money, pay taxes, own assets, and hire employees. Azhar Food
Manufacturing Sdn. Bhd. is a company that produces a wide variety of snacks. The company was
established in 2000 under a private name, Azhar bin Rasnan. The mission of this company is to maximize
profit on sales and still providing assistance to entrepreneurs and small industries (SMEs) and local
producers. The vision of this company is to make Azhar Manufacturing Sdn Bhd. As a business associated
by all society planners and expanding markets on a lot of domestic levels international. The objective of
this company is to respond to the Prime Minister's call, develop capital as a center of attraction and crop
sales, meet the high demand in the agricultural structure, obtain crop production at the required time to
avoid the production of wasteful or inadequate products. In 2005, the company was registered under
the name Azhar Food Manufacturing Sdn. Bhd. i.e. continuity between Azhar Food and manufacturing.
This company factory attracts the attention of the public due to its strategic position on the side of the
main road Rengit, Batu Pahat, Johor. Subsequently, in 2011, the company expanded its branch in Bandar
Baru Uda, Johor Bahru. The company's new branch is also gaining attention in getting the attention of
the residents in the area. In 2014, the company started exporting their products such as salted sweet
potato chips, BBQ chips, curry sweet potato chips to Yorker Supermarket, Taiwan. Taiwan is the first
foreign country to receive products from Azhar Food Manufacturing Sdn. Bhd. APT 2013 ENTREPRENEUR
BEHAVIOUR SEM OCTOBER 2021/2022 10 Moreover, Azhar Food Manufacturing Sdn. Bhd. using
functional organization. This functional organization means group work according to their respective
functions. This is because it is competent in organizing the same expertise and employees with the same
skills. It is coordination in a functional area. The management team of this company are include Mr.
Azhar bin Rasnan which plays the role of Director of Operations at Azhar Food Manufacturing Sdn. Bhd.
He is the general manager of this company and plays an important role in the company. He administers,
coordinates, and coordinates subordinates in each department such as production operators. Mrs.
Mariam binti Boon is the manager of the company and she is also the wife of Mr. Azhar. Her job is to
administer, coordinate, and monitor subordinates such as marketing clerks and accounting clerks. Encik
Khairul Ihsan bin Rasnan is the head of the Production, Manufacturing, and Agriculture division. He is
responsible for managing all the departments and people under him such as production operators and
packaging operators. Next, Mr. Zamri Bin Boon is in the transportation department. He is the driver for
Mr. Azhar and Mrs. Mariam. Ms. Nor Fatihah binti Hj. Ali is a marketing clerk at Azhar Food
Manufacturing Sdn. Bhd. which prepares letters for company affairs, prepares user position reports by
organizing, consolidating, and summarizing information, graphs and presentations. Siti Suhaila binti
Roslan is the account clerk at the company. He carries out his duties to maintain the company's accounts
and employee accounts with trust and is responsible for ensuring the company's personal accounts. The
number of employees employed by Mr. Azhar in his company is 48 employees and it is likely that the
number of employees will increase if during the festive season due to the large number of bookings to
be completed. Chances are 20 employees will be added during the festive season. Each employee has
their own division that has been set by Mr. Azhar such as women as many as 20 people in charge of the
shop and as many as 20 men working in the production area as well as those who take care of the farm
or garden is a total of 8 people. Azhar Food Manufacturing Sdn. Bhd. Is a company that produces a wide
variety of snacks. The main products of this company are potato chips, banana chips, yam chips, sweet
potato chips, breadfruit chips. Below are the processes for producing a product. The first process to
produce this product is peeling. This process employs 7 workers, including foreign workers. The second
process is the washing process. This method is done to ensure that the raw material is washed clean.
The third process is cutting, that is, using a machine. This method of cutting is done to remove starch.
The fourth process is the drying process. The next process is the frying process. During the frying
process, workers put salt in the oil so that it tastes even well. Lastly is the packaging process. APT 2013
ENTREPRENEUR BEHAVIOUR SEM OCTOBER 2021/2022 11 Mr. Azhar's target customers are for all
groups regardless of adults, the elderly or children. There are various crackers prepared by Mr. Azhar for
certain groups such as adults have a rather spicy taste of crackers. In addition, for children, a kind of dal
bean crackers. Therefore, for the older group, Mr. Azhar prepares crackers that are suitable for their
age, namely tempeyek kacang crackers. Mr. Azhar's way of doing the target is by walking in and
customers can pick up food or products at the store. Therefore, customers can also see a variety of
foods and products in the showroom in the store. In addition, the system used by Mr. Azhar to sell his
food is that Mr. Azhar uses the online system or promotes products on social media such as shoppe,
facebook, instagram and Mr. Azhar put his phone number to facilitate dealings with customers. Azhar
Food Manufactruing Sdn. Bhd. also has its own farm measuring 50 acres which makes it easy to get raw
materials no matter the time. The crops produced are also scheduled to avoid any surplus and
deficiencies. Furthermore, this factory uses a different process than other factories. This plant uses the
method of adding salt to the oil during the frying process to get a uniform taste for the chips. This
means, the goods produced for a business such as in this factory produce the main product which is
chips based on cash crops namely tubers. They also control and determine the adequate quality of
factory-made products by conducting preliminary studies especially responses from customers whether
to meet their tastes, wants and needs. As this field has seen bright opportunities in the future, the
company intends to increase and expand the scope of business in the field of plantation in a systematic
and modern way. This Company has intensified its commercial and competitive plantation activities.