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Components of communication

Communication model
Interpret the communication context
Communication need
Sender (5) Communication need Identify and analyze the audience

Interpret the communication context


Sender (5) Determine objectives
Identify and analyze the audience
Determine objectives Choose the medium

Choose the medium Create the message

Communication model
Create the message
Message (2) Oral messages
Verbal messages (2)
Verbal messages (2) Written messages
Oral messages Nonverbal messages

Written messages Message (2)


(Medium)
Nonverbal messages
(Medium) (Verbal and nonverbal barriers)

(Verbal and nonverbal barriers) Interpret the message


Audience (2) Audience (2)

Interpret the message Provide the feedback


Response
Provide the feedback
Response

Formal communication network


Downward communication
Cascading communication
Upward communication
Horizontal communication

Informal communication network - Grapevine


Communication barriers
Verbal barriers
Inadequate knowledge or vocabulary
Differences in interpretation
Denotation
Connotation
Language differences
Inappropriate use of expressions
Slang
Jargon
Euphemism
Overabstraction and ambiguity
Abstract word
Concrete word
Polarization

Nonverbal barriers
Inappropriate or conflicting signals
Differences in perception
Inappropriate emotions
Excessive anger, prejudice, stereotyping, boredom
Distractions
Noise
Environmental noise
Competing noise
Communication media choices
Traditional communication channels
Traditional written communication
Traditional oral communication
One-on-one (individual) meeting
Small group (team) meeting
Large group meeting
Technology-based communication media
Email, phone, voicemail
Instant and text messaging
Social media
Company’s intranet and extranet
Blogs
Vlogs
Microblogs
Multimedia
Podcast
Wikis
Cloud
Social networking
Communication media choices

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