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  • IC Marketing Strategy Example 11646 WORD

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    POLOKO MHUSIWA
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    The marketing strategy template provides an overview of Positive Charge's plan to promote their electric vehicle charging stations. It outlines their mission to reduce environmental impact through quality products and increasing customer lifetime value. Positive Charge aims to spend between 3-5% of revenue on marketing through digital campaigns, social media, and email to build awareness of their socially conscious brand and unique value in making a positive environmental impact. Channels include search engine optimization, social media marketing, and email marketing of acquisition and retention messages.

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    The marketing strategy template provides an overview of Positive Charge's plan to promote their electric vehicle charging stations. It outlines their mission to reduce environmental impact through quality products and increasing customer lifetime value. Positive Charge aims to spend between 3-5% of revenue on marketing through digital campaigns, social media, and email to build awareness of their socially conscious brand and unique value in making a positive environmental impact. Channels include search engine optimization, social media marketing, and email marketing of acquisition and retention messages.

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    © All Rights Reserved
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    4 views3 pages

    IC Marketing Strategy Example 11646 WORD

    Uploaded by

    POLOKO MHUSIWA
    The marketing strategy template provides an overview of Positive Charge's plan to promote their electric vehicle charging stations. It outlines their mission to reduce environmental impact through quality products and increasing customer lifetime value. Positive Charge aims to spend between 3-5% of revenue on marketing through digital campaigns, social media, and email to build awareness of their socially conscious brand and unique value in making a positive environmental impact. Channels include search engine optimization, social media marketing, and email marketing of acquisition and retention messages.

    Copyright:

    © All Rights Reserved
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    MARKETING STRATEGY TEMPLATE EXAMPLE

    CATEGORY DESCRIPTION

    MARKETING Choose Positive Charge electric charging stations for quality and reliability to reduce the environmental impact of fossil fuels
    STRATEGY for a better world.

    MARKETING
    Increase customer lifetime value. Improve product awareness and reviews.
    OBJECTIVES

    COMPETITIVE
    Positive Charge employs highly skilled labor and leads in new technologies.
    ADVANTAGE

    BUDGET Between 3% to 5% of Positive Charge’s revenue.

    BUYER’S BUYING
    Buyers cycle through awareness, consideration, and intent before making a purchase.
    CYCLE

    UNIQUE VALUE
     Make a positive impact on our environment with a reliable and high-quality charging station for your electronic vehicle.
    PROPOSITION

    BRANDING Positive Charge is a socially and environmentally conscious company.

    MARKETING MIX
    CATEGORY DESCRIPTION COST

    PRODUCT EV Charging Stations $1,100

    PRICE $1,430
    30% markup

    PLACE Positive Charge online retail platform $2,000 per month

    PROMOTION Digital marketing, social media, and email campaigns $9,000 per month

    Marketing, management, and design teams


    PEOPLE $1,100
    Positive Charge customers

    PROCESS Positive Charge delivers each value step to consumers.

    PHYSICAL
    Quality of experience and satisfaction for Positive Charge customers
    EVIDENCE
    MARKETING CHANNELS
    CATEGORY DESCRIPTION COST

    SEARCH ENGINE
    Keyword and page element optimization
    OPTIMIZATION $2000 per month
    Content creation
    (SE0)
    DIGITAL
    N/A
    PARTNERSHIPS

    SOCIAL MEDIA
    Market to platforms where users share information $1000 per month
    MARKETING

    EMAIL $15 per 1000 influence


    Focus on micro-influencers to drive brand awareness and Positive Charge site traffic
    MARKETING followers

    OTHER Positive Charge newsletter, acquisition, and retention emails $900 per month

    2
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    or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or
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