Book Launch Checklist for

Writing / Publishing /Selling

Publishing and marketing your book can easily get overwhelming.
This is your basic publishing & launch checklist, although there are
many other things you can also do to further your launch.
writepublishsell.com provides further information as well as the
emails we send out, and our youtube channel.

LAUNCH DATE: ___________

120 DAYS (OR MORE)

PRE-LAUNCH

COMPLETE BY:_________ 
(120+ DAYS BEFORE LAUNCH DATE)

WRITING

Outline and write the book!

Finalize working copy of book!

Send to editing

Complete revisions
 PUBLISHING

Hire experts for cover design & formatting

Obtain ISBN numbers, setup imprint, & File

copyright

Sign up for any publishing accounts you

intend to use and put book on pre-order.

MARKETING/SELLING

Create your marketing strategy - much

marketing will depend on your goals, genre, etc
and the activities you carry out will be specific
to your strategy. The marketing ideas in here
are generic and basic.
Focus on GROWING your list through webinars,
lead magnets, etc - set up all pieces
Reach out to industry influencers and media;

create press releases and guest posts

Create Facebook author page and/or Instagram

account, and GoodReads Author Account

90 DAYS PRE-LAUNCH

COMPLETE BY:_________ 
(90 DAYS BEFORE LAUNCH DATE)

WRITING

Final changes after edits / proofread of

book
 PUBLISHING

Finalize Keywords and Categories

Hire someone to convert your book to ebook

formats. 

Upload FINAL document (edited and properly

designed, inside and out) to KDP  and

IngramSpark; order print proof and make

sure it looks perfect. 

MARKETING/SELLING

Send book to advanced reviewers

Set up pre-release giveaways and review

opportunities; submit for
blurbs/endorsements.
Continue focusing on growing your list and

posting on social media accounts

30-60 DAYS
PRE-LAUNCH
COMPLETE BY:_________ 
(30-60 DAYS BEFORE LAUNCH DATE)

WRITING

File your copyright; write emails, blog

posts, and copy to be used on social
media.
 PUBLISHING

Finalize all details, make sure everything

is uploaded and ready. 

MARKETING/SELLING

Build and work with launch team 

Get book onto review sites and in the

hands of as many readers as possible. 

0-30 DAYS
PRE-LAUNCH

COMPLETE BY:_________ 
(30 DAYS BEFORE LAUNCH DATE)

WRITING

Continue writing content for emails,

marketing, blog posts, submit guest
articles, etc.

PUBLISHING

Print and digital book files should be

completed, uploaded, and ready for

release
 MARKETING/SELLING

Send Email Campaign for Pre-Orders

Email launch team/ARC readers and

remind them of reviews.
Implement whatever promos,
marketing,etc in your strategy.

LAUNCH WEEK AND BEYOND

LAUNCH WEEK: ______ TO ______

MARKETING/SELLING

Encourage/remind beta readers,

advanced reviewers and blog tour

participants to post reviews on Amazon

and Goodreads

 Email campaign to announce official

launch; go nuts on social media; keep

marketing- forever!

FREE RESOURCES FROM WPS

Write | Publish | Sell YouTube Channel

https://www.youtube.com/writepublishsell

Write | Publish | Sell Blog

https://www.writepublishsell.com/blog

Write | Publish | Sell Group

http://facebook.com/groups/WritePublishSell