Popis preliminarne literature:

Abadie, F., Maghiros, I., Pascu, C. (2008). The future evolution of the creative content industries. Joint
Research Center of EU.

Akehurst, G. (2009). User generated content: the use of blogs for tourism organisations and tourism
consumers. Service business, 3, 51-61.

Acker, O., Gröne, F., Lefort, T., Kropiunigg, L. (2015). The digital future of creative Europe: The impact of
digitization and the Internet on the creative industries in Europe. Preuzeto sa:
https://www.strategyand.pwc.com/media/file/The-digital-future-of-creative-Europe-2015.pdf.

Belenioti, Z. C., Vassiliadis, C. A. (2017). Branding in the new museum era. In Strategic Innovative
Marketing (pp. 115-121). Springer, Cham.

Borisova, V. I. (2018). Essential Characteristics And Market Of The Creative Industries’ Product. Journal
of Economic Alternatives, (1), 113-122.

Brkić, N. (2003). Upravljanje marketing komuniciranjem. Sarajevo: Ekonomski fakultet u Sarajevu,

Univerzitet u Sarajevu.

Veličković, J. (2014). Kreativne industrije i razumevanje faktora rasta. Sinteza 2014-Impact of the Internet
on Business Activities in Serbia and Worldwide, 282-287.

Galloway, S., Dunlop, S. (2007). A critique of definitions of the cultural and creative industries in public
policy. International journal of cultural policy, 13(1), 17-31.

Golob, M. (2016). Mobile marketing as a constituent part of integrated marketing communications.

Zbornik Veleučilišta u Rijeci, 4(1), 147-158.

Greffe, X. (2011). Managing creative enterprises. WIPO.

Daugherty, T., Eastin, M. S., & Bright, L. (2008). Exploring consumer motivations for creating user-
generated content. Journal of interactive advertising, 8(2), 16-25.

Dobrijević, G. (2011). Poslovno komuniciranje i pregovaranje. Beograd: Univerzitet Singidunum.

Domazet, I., Zubović, J. (2011). Database marketing based business development–the case of Serbian
financial sector. Preuzeto sa: http://ebooks.ien.bg.ac.rs/233/1/id_2011_01.pdf.

Živković, R., Gajić, J. (2009). Integrisane marketing komunikacije. Naučni skup sa međunarodnim
učešćem Sinergija (str. 55-58), Bijeljina.

Jovičić, D. (2011).Tradicionalno i savremeno tržišno komuniciranje. Škola biznisa, 2: 66-75.

Jovičić, S., Mikić, H. (2006). Kreativne industrije: preporuke za razvoj kreativnih industrija u Srbiji.
Beograd: British Council.

Joecklé, C. (2016). Evaluating the impact of social media on driving sales through movie theater for
independent movies in France - Doctoral dissertation, Dublin: Dublin Business School.
Keller, K.L. (2009). Managing the Growth Tradeoff: Challenges and Opportunities in Luxury Branding.
Journal of Brand Management, 16(4), 290–301.

Kostić-Stanković, M., and V. Vukmirović. (2018). Tendencies in Contemporary Marketing Communication

Caused by Technological Preferences of Generation Y. Hum 13 (19): 157–82.

Krishnamurthy, S., & Dou, W. (2008). Note from special issue editors: Advertising with user-generated
content: A framework and research agenda. Journal of Interactive Advertising, 8(2), 1-4.

Lange, B., Bürkner, H. J. (2013). Value creation in scene-based music production: the case of electronic
club music in Germany. Economic Geography 89 (2), 149–169.

Mandarić, M. (2008). Savremeni pristup direktnom marketingu na poslovnom tržištu. Ekonomski horizonti
10 (1-2):71-92.

Manić M., Riznić D. (2011) .Savremene metode integrisane marketing komunikacije u procesu CRM-a pri
nastupu na inostrana tržišta. U: Naučni skup: „Novi metodi menadžmenta i marketinga u
podizanju konkurentnosti srpske privrede“, Naučno društvo ekonomista Srbije, Ekonomski
fakultet Beograd i Ekonomski fakultet Subotica, Zbornik radova – CD, rb. 9 (Sekcija Marketing i
Turizam), Palić, 2011. str. 1-11.

Matović, V. (2011). Menadžment prodaje. Beograd, Univerzitet Singidunum.

Mesaroš, I., Đokić, N., Fabian, K. (2009). Odnos direktnog marketinga i ostalih instrumena-ta integrisanog
marketing komuniciranja. Škola biznisa, 4(17), 156- 165.

Messeni Petruzzelli, A., & Savino, T. (2015). Reinterpreting tradition to innovate: The case of Italian haute
cuisine. Industry and Innovation, 22(8), 677-702.

Mirosavljević, M. (2008). Odnosi s javnošću. Banja Luka: Banja Luka College ‐ Besjeda Banja Luka.

Ognjanov, G. (2016). A historical overview of advertising in Serbia. Marketing, 47(3), 217-226.

Perčić, K. (2018). Analiza efektivnosti medija direktnog marketinga (i modeliranje optimalne direktne
marketing kampanje) – doktorska disertacija. Univerzitet Metropolitan Beograd, Fakultet za
menadžment.