7. How effcdive is qualitative Es€arch to solve marketing rElated Roll No.

Total Pages : 4
problcms? Whst are the bcst ways to anslysc such rcs€arches?

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MARKETING RESEARCH
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Write notes on :

(i) S),ndicatcd Data Souroes.

(ii) Contolling sampling enors.

(iii) Differencc betweon parametric and non-parametric tests.

(iv) EFAv/s CFA as gpes ofFactorAnalysis.

(v) Communalitv and Eigen Values.

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(x) Present marketing rcscarch scenario in lndia.
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