Seasons B y

S arah
 Digital M a rketing
Plan
SUMMARY OF
COMPANY CURRENT WEB PRODUCTS
BACKGROUND PRESENCE
Wedding gown
Wedding boutique Instagram, Brides maid's dress
Pinterest, You Tube Wedding
Accessories
VALUE PROPOSITION SALES STRATEGY
Customization of dress Exclusivity
Delivery commitment Upselling
Use of Social Media

COMPETITORS DIGITAL PALATFORM USED

Alda designer Instagram

Mitha Daniel You Tube
Vintage Blossom Pinterest
 Increase traffic visit
to hub/site

Improving visibility
in natural search

DM - Plan Brand awareness

Building
relationships
 SOCIAL MEDIA
MARKETING

INSTAGRAM
PINTEREST YOU TUBE
•Reels
•Customer Strategies used: Videos
engagement posts •Videos Shorts
•Seasonal promotions •Posts Content variety
•shorts

•Post timing
•Grouping
•Seasonal marketing

•Content variety
Google Ads
Campaign
The Google Display Network includes other websites besides those that are members of the Google Display Network. Google Ads is an
advertising platform that Google developed that enables companies and people to build and display ads on Google's search engine results
pages.

The pay-per-click (PPC) approach used by Google Ads means that marketers only have to pay when a user clicks on their advertisement. The
several ad forms available to advertisers include text, display, video, and shopping. They can target their adverts depending on demographics,
location, devices, and keywords.
Conversion tracking, ad scheduling, and remarketing are just a few of the tools and capabilities that Google Ads offers to assist marketers in
perfecting their campaigns and monitoring their effectiveness.
 Process 50

40

1. Account creation
30
2. Developing Strategy
3. Devising Sub Plans 20

4. Analysis 10

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ANALYTICS
INSTAGRAM
Thank
you