Scribd Logo
Upload

Welcome to Scribd!

  • Agency Kickstart L1T4 Client Lifecycle

    Uploaded by

    Fran Etsy
    10 views13 pages
    The document discusses the importance of client lifecycle for an agency. It outlines the different stages a client goes through from initial curiosity to a long-term serious relationship. The early stages involve low trust and evaluation from the client as the relationship develops. An agency needs to communicate regularly, establish authority, and focus on understanding the client's business to build trust over time. Nurturing the relationship leads to a trusting partnership where the agency can reinforce value and commit to long-term scaling and upselling. Maintaining the client lifecycle is key to the ongoing success and growth of an agency's business.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses the importance of client lifecycle for an agency. It outlines the different stages a client goes through from initial curiosity to a long-term serious relationship. The early stages involve low trust and evaluation from the client as the relationship develops. An agency needs to communicate regularly, establish authority, and focus on understanding the client's business to build trust over time. Nurturing the relationship leads to a trusting partnership where the agency can reinforce value and commit to long-term scaling and upselling. Maintaining the client lifecycle is key to the ongoing success and growth of an agency's business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views13 pages

    Agency Kickstart L1T4 Client Lifecycle

    Uploaded by

    Fran Etsy
    The document discusses the importance of client lifecycle for an agency. It outlines the different stages a client goes through from initial curiosity to a long-term serious relationship. The early stages involve low trust and evaluation from the client as the relationship develops. An agency needs to communicate regularly, establish authority, and focus on understanding the client's business to build trust over time. Nurturing the relationship leads to a trusting partnership where the agency can reinforce value and commit to long-term scaling and upselling. Maintaining the client lifecycle is key to the ongoing success and growth of an agency's business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    Agency Kickstart

    Agency Setup
    - Client Lifecycle
    Rob Warner
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    OBJECTIVE:
    DEMONSTRATE THE
    IMPORTANCE OF CLIENT
    LIFECYCLE
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    CLIENT LIFECYCLE IS
    YOUR BUSINESS
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Stage 1 Curiosity
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Stage 2 Attraction
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Stage 2 Attraction
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    First Date - Not a Marriage

    X
    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Client Characteristics:
    ● Hoping for the best
    ● VERY low trust
    ● Suspicious
    ● Looking for reasons to leave

    Your Behaviours
    ● Assume an authority position
    ● Communicate regularly
    ● Honesty and openness
    ● Get to know THEIR business

    Month 1 The First Date


    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Client Characteristics:
    ● Still hoping for the best
    ● Low trust
    ● Evaluating

    Your Behaviours
    ● Assume an authority position
    ● Communicate regularly
    ● Honesty and openness
    ● Get to know THEIR business

    Months 2-3 Early Dates


    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Client Characteristics:
    ● Moderate trust
    ● Kill or keep
    ● Investing in the relationship

    Your Behaviours
    ● Reinforce value
    ● Show long-term planning
    ● Communicate consistently but
    less frequently

    Months 4-6 Dating


    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Client Characteristics:
    ● Trusting
    ● Partnership behaviour

    Your Behaviours
    ● Show commitment
    ● Scale
    ● Upsell

    Months 7+ Serious Relationship


    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    Client Relationships in Numbers


    InvisiblePPC University | learn.invisibleppc.com | help@invisibleppc.com |

    GOT QUESTIONS

    You might also like